WHAT IS A URL, AND WHY DOES IT MATTER?
Most people are familiar with the term “URL.” However, unless you are surveying a bunch of Google employees, few could probably tell you what each letter stands for, and what it actually means. But if you use the internet with any regularity, it could be helpful to gain a better understanding of the term and its importance. Start With a Definition The term “...
August 18, 2020 READ MORE
6 Free Templates to Get Your Blog Started
Blogging is hard. There! I’ve said it. For some people, the idea of sitting down and writing a blog from scratch seems incredibly daunting. For starters, how do you choose a topic to write about? And how do you format your blog so that it keeps your readers engaged throughout? These are things that even the most seasoned writers struggle with. So, why bother w...
July 23, 2019 READ MORE
Five Common Web Writing Mistakes to Avoid
Web copy can be tricky to master: It has to sell, but it can’t feel too salesy. It has to be packed with useful, relevant information, but it needs to be succinct and easy to scan. It has to differentiate your company, product, or service -- but at the same time, it can’t feel like it’s “all about you.” We’ve found that there are a few common web writing mis...
March 8, 2019 READ MORE
Top Six (Really) FREE Image Sites
With the Internet’s seemingly endless stream of images for any given subject, it’s hard to know which ones are free to use, and which ones are protected by strict copyrights. Seeing a large watermark on an image is generally a good indication that the image you are looking at is copyrighted. But what if there is no obvious copyright watermark? And what if you ar...
February 20, 2019 READ MORE
Accommodating All Five Types of Web Visitors
There are five different types of online visitors, each with unique reading and learning styles. In order to write effective copy, your website needs to reach each of the different types of readers and give them the information they need in the way they want it. Let’s take a look at each of the types of online personalities, and some best practices to get them hooked, ma...
February 14, 2019 READ MORE