So, we all know that social media is here to stay. Chances are, your company has a blog, a LinkedIn profile, and at least one employee whose day-to-day responsibilities include tweeting. It wasn’t long ago that companies that leveraged Twitter and the like were viewed as cutting-edge. But today, social media marketing is a given. Now, it’s all about how you use social...
August 24, 2009 READ MORE
Why Ghost Blogging For Your Company Is Needed, and Ethical.
I've been reading some great posts by Jason Falls and Mark Schaefer on ghost blogging, so I thought I'd throw in my two cents. Is it OK to hire a ghostwriter for your blog? My answer is a resounding "Yes!" Maybe. That is, under certain conditions. And here's what I think those conditions are: The ideas in your blog authentically express your ideas, your expertise, ...
August 21, 2009 READ MORE
Twitter for Small Businesses: Is it Worth it?
Have you heard yourself saying something similar to this: Social media isn’t for me or my business. Twitter is just for kids. My clients don’t care about that kind of stuff. Well, think again. Nielsen NetRatings just published a surprising research study: Teen’s don’t Tweet. That’s right, 84% of Twitter’s recent growth is due to users aged 24 and up. Chances ...
August 20, 2009 READ MORE
16 More Ways to Build Your Web Credibility
This week, I have to send a big thank-you to one of our awesome clients, Dan K. After reading our earlier blog post about building web credibility, Dan did a little research on his own and sent us some really cool information about The Stanford Web Credibility Project. This project is studying the components of website credibility, and the site is a great resource for any...
August 17, 2009 READ MORE
Become a Pitchman: Marketing the Billy Mays Way
You’re all aware of the mega success that the Pitchmen star and TV sales guru Billy Mays achieved in his lifetime. I recently came across a post from Big Wave Blog that analyzes exactly how Billy Mays was able to get people to buy his products over and over and over again. Marketing Lessons From Billy Mays: How to Be Your Own Pitchman explores the three secrets that Bil...
August 4, 2009 READ MORE