How and Why to Start a Blog in 2023
At first thought, blogging may seem like a thing of the past. But believe it or not, blogging plays an intricate part in the marketing strategies of most successful businesses. Blogging may have started as a hobby for many. But over the years, more and more business owners have discovered the benefits of having a company blog. Blogs have evolved into platforms for g...
August 15, 2023 READ MORE
Everything You Need to Know About Microsites
Just when you thought the development of new marketing techniques have plateaued, you come across a new and quite genius approach called Microsites. These little websites have become marketing powerhouses and for very good reasons. Microsites are marketing tools used by some businesses to promote individual products, services, events, competitions, or entire marketing c...
August 4, 2023 READ MORE
Managing Content Campaigns in Wrike
Many companies struggle with managing their content campaigns, especially if they have multiple projects going at once. The solution is to have a tool in place that allows you to multitask easily within a collaborative environment. Wrike is an application that lets you manage several content campaigns simultaneously. With a single account, you can collaborate with team ...
July 21, 2023 READ MORE
What Exactly is ChatGPT and How Do I Use It?
Artificial intelligence (AI) does not get much better than ChatGPT. But what makes this AI chatbot technology so advanced? ChatGPT was developed by OpenAI, which was founded on 10 December 2015 by Elon Musk, Amazon Web Services, YC research, and a few others. OpenAI is an AI research laboratory based in the United States, with non-profit and for-profit arms and offices ...
March 31, 2023 READ MORE
The Future of Content Marketing
Content marketing has boomed in the last few years and there are no signs of that changing anytime soon. So, why have content marketing strategies become such a fundamental marketing component that almost every business imaginable has embraced? The answer is very simple. When you provide your prospective customers with valuable, helpful, and free information, they notic...
March 28, 2023 READ MORE