Rebranding: 3 Ways a Writing Agency Can Help
Every business needs an upgrade once in a while. Whether you’re integrating a new philosophy or undergoing organizational changes, rebranding is necessary to make sure the improvements within your business match the message you want to portray. With so much research, planning, and strategy involved, it may seem like a daunting process. If your company decides to rebra...
October 4, 2022 READ MORE
Style Guide 101: How Creating a Solid Style Guide Can Highlight Your Brand
“Your brand is what other people say about you when you’re not in the room.” — Jeff Bezos Building a successful company requires getting a number of things right. Delivering a quality product, maintaining consistent value, and providing outstanding service are pivotal in creating a great business. However, highlighting a company’s brand can take any busine...
May 16, 2022 READ MORE
Because “Stuff” Happens: How to Write and Activate Your Crisis Communications Plan
If there’s anything 2020 taught us, it was the importance of being prepared for when things change on a dime. The year was full of crises, from the COVID-19 pandemic and racial injustice demonstrations to the most contentious election in recent history. The hits, as they say, just kept coming. And as we entered 2021, the world watched another crisis unfold in fr...
March 26, 2021 READ MORE
Press releases are brief text pieces that communicate a specific message. Organizations, such as governments and companies, as well as public individuals use press releases to communicate noteworthy information to the general public. And often, press releases contain information related to a specific topic or event. Nowadays, press releases have both digital and print f...
March 23, 2021 READ MORE
How to Write a Blog Post That People Will Want to Read
Have you ever passed a house that had a really cool front door? It could have been some cool glasswork or just a color that popped. It immediately gives the whole house a more interesting vibe, and it makes you want to see what’s inside. Your blog is the front door to your website. Don’t settle for basic brown or white. Give it some thought. Let it add some flair...
December 15, 2020 READ MORE