Stop Brandjacking: Help with Online Brand & Identity Management
Part of protecting your brand, your business, and even your personal online reputation is making sure that others don’t claim your name or try to impersonate you. So here’s a hint: sign up your name, brand, and business on every social media site – even if you don’t use it, even if you don’t have plans to ever use it. Here’s the point: Until you claim yo...
November 22, 2010 READ MORE
Grammar-Fail Tiebreaker: The Votes are in!
Thanks to everyone who voted for a second-place winner. The votes are in, and we'd like to congratulate Charlotte P. for taking second place (and for scoring a $25 Amazon.com gift card)! Charlotte submitted this photo of a wearable grammar fail ("Free hugs for qualifed candidates"): So, this brings our first-ever grammar-fail photo contest to an end. Congrats again to our...
November 15, 2010 READ MORE
First of all, we'd like to congratulate Chris for taking first place! We've emailed him his $50 Amazon.com gift certificate! Also, be sure to check out Chris' website, Part Time Writer. We'd also like to congratulate Ms. Very Married and Charlotte P. They're tied for second place ($25 gift certificate). We're kicking off a tiebreaker to determine the winner. Tiebreaker: ...
November 4, 2010 READ MORE
5 Copywriting Rules that Haven’t Changed
How to Write Web Copy that Sells Stuff and Engages People #4: 5 Copywriting Rules that Haven't Changed It’s our last installment of our blog series on web writing, and we’re ending it by revisiting classic copywriting rules that still apply to creating great online content. 1. Be concise. Snip unnecessary items. To quote the infamous Strunk and White: ”A sentence ...
November 3, 2010 READ MORE