Copywriting 101: Features vs. Benefits
A good copywriter can instantly identify the difference between a feature and a benefit. Unfortunately, it's not uncommon for that difference to get a bit fuzzy in web copy. So, how do features differ from benefits. • Features physically describe what your product or service entails. It might mean a watertight seal, 24-hour service, or 8 GB of RAM. Whatever the case may...
January 22, 2009 READ MORE
Beyond Blogging: Making Your Copy Stand Out
So, we all know that a blog is essential to any well-rounded marketing strategy: A good blog helps you connect with your customers and lets them see you as more than just a faceless company or organization. It builds content and credibility for your web site, and it allows you to share industry news and connect with others in your industry. Problem is, everyone has a blog...
January 19, 2009 READ MORE
Most Stupidest Grammatical Mistakes
Hopefully you’ve already met the New Year refreshed and invigorated – and you’re still on top of those resolutions. I suggest adding another resolution to the list: No more absolutely embarrassing, lowest of the low, flat-out dumb grammatical mistakes. Grammar certainly isn’t for everyone (non-essential relative clauses? Gross.). But some rules – especially the ...
January 7, 2009 READ MORE