Any good writer will tell you to build your sentences on verbs. It's not nouns or adverbs or adjectives that make your prose shine. When it comes to great writing, the verb is the powerhouse. OK, so write with verbs. That sounds easy enough. But as with all things writing, wrapping your sentences around verbs can be more difficult than you think. To make it even more diff...
November 29, 2007 READ MORE
Don’t sell the car. Sell the Nissan.
Imagine you walk into an auto dealership, and the salesman walks up to you and says "Hey, we got these great cars! They can take you from home to work much faster than a bicycle, and did you know that almost everyone in the US owns at least one?" You'd look at him like he was nuts. You don't want to be sold on the benefits of a car. You want to know why his cars are bette...
November 1, 2007 READ MORE