Editor, Ghostwriter, or Writing Coach: Which Kind of Writing Help Do You Need?
The term “nonfiction” covers a lot of literary ground. It encompasses a spectrum of topics from the highly technical and objective to the highly emotional and subjective. From guidebooks and reference books to thought leadership, personal and family history, and more. Regardless of nonfiction type and author experience level, writing a book is never a one-person job...
September 10, 2024 READ MORE
AI vs. Ghostwriting: Can Machines Replace Human Creativity?
The argument about AI replacing writers has been going on for some time now. The truth is that lots of different writers have been replaced by AI: marketers, blog writers, even reporters. But can AI replace ghostwriting? Whether you’re an individual looking to write a memoir or a corporation that aspires to create a blog on thought leadership, hiring a ghostwriter or ...
September 9, 2024 READ MORE
Shakespeare’s Guide to Making Up Words
Adulting… Friending… Googling… What do these things have in common? They all started out as nouns but have become commonly used verbs. While this “fad” of verbing nouns may seem like a recent phenomenon, according to this great article from copyblogger, the art of turning verbs into nouns dates all the way back to Shakesperean times. And this article from S...
September 6, 2024 READ MORE
Navigating Uncertainty: The Role of SOPs in Crisis Mitigation
Things go wrong, and when they do, they can happen quickly. Knowing what to do in times of crisis is essential for an organization to remain resilient. That’s where SOPs (Standard Operating Procedures) come in. Whether it's a natural disaster wreaking havoc, a cyber security breach threatening sensitive data, or a public health emergency gripping the world, SOPs can h...
September 5, 2024 READ MORE
Is Your Content Marketing Plan Good Ethical Practice?
Picture this: You’re a content marketing writer, and you’ve been tasked with managing your shipping company’s social media accounts. Not only that, but your manager makes it clear that you’re expected to increase business—significantly—through your activity. Gulp. No pressure. As you’re plotting a social media strategy, you ask yourself: What would make...
September 4, 2024 READ MORE
10 Common Ghostwriting Myths Debunked
Behind many beloved bestsellers and inspirational speeches, there were ghostwriters. Yet, the practice of ghostwriting often gets a bad rap. In reality, using a ghostwriter is a collaborative and creative process between an author with a good idea and a writer with the technical skills to bring it to life. Whether you’re an aspiring writer, a curious reader, or are...
August 30, 2024 READ MORE
How Can a Writing Agency Work With SMEs to Develop SOPs?
There’s no denying that Standard Operating Procedures (SOPs) are a valuable investment for any business. But getting them written, and written well, can often be quite daunting. Sometimes it’s tempting to leave the task of writing them to your resident Subject Matter Experts (SMEs). After all, they’re already on the payroll and do the documented tasks every day, s...
August 28, 2024 READ MORE
Could the Ballpark Organ Be the Secret Cure for Writer’s Block?
Ever wondered if the soothing strains of a baseball organ could cure writer's block? That's exactly the question that came to TWFH writer, Barbara Adams', mind when she was at a Houston Astros game in June. The whimsical and nostalgic music of the ballpark organ has been a beloved feature of America's pastime for over 80 years, and it turns out that its melodic charm h...
August 27, 2024 READ MORE
Evergreen Content: What It Is and Why You Need It
Do you know how to cook? I do. And I don’t. I’m no chef, but I’m good at following recipes—and in 2024, all of my recipes come from online. Sure, I own a few cook books. But by far, the fastest, easiest way to access great recipes is through any number of online websites that offer any bit of information I’d need to know in the kitchen. But still, I have a ...
August 26, 2024 READ MORE
The Future of Ghostwriting in the Digital Age
Ghostwriting once seemed like a mysterious, behind-the-scenes business with nameless writers inventing copy that other people would get credit for. Who were those writers? Nobody knew and nobody seemed to want to know, even though ghostwriting has produced everything from celebrity memoirs to political speeches. Now, however, ghostwriters seem to be fast disappearin...
August 23, 2024 READ MORE
The Charm of Dad Jokes: Why We Love to Laugh and Groan at the Silly Jokes They Write
Dad jokes are infamous for their groan-inducing puns and predictable punchlines. These jokes are often seen as corny but endearing, embodying a type of humor that is both terrible and hilarious. But have you ever wondered where the term, “dad jokes” came from? And why these punny jokes make us laugh so much? According to this article from Seattle Times, the term ...
August 22, 2024 READ MORE
Common Mistakes to Avoid in SOP Writing
As you might already know, our team at The Writers For Hire likes to compare and think of a business’s SOPs as akin to a building’s structural support. Accordingly, both are essential for success and longevity. Think about it: If a building’s structural support is weak, it might collapse and cause severe damage and long-reaching repercussions. Similarly, SOPs of p...
August 21, 2024 READ MORE
25 Unbelievable Roadside Attractions to See Before Summer Ends
As the summer comes to an end, some of you may be considering a last hurrah road trip before the hustle and bustle of fall begins. Well, lucky for you, we have found a great article from explore.com with 25 Weird Roadside Attractions You Need To See To Believe. As writers with a flair for creativity, we think Cano’s Castle — a castle-like tower art installation in A...
August 20, 2024 READ MORE
Content Creation in a Post-Truth Era: Navigating the Challenges of Misinformation and Authenticity
Though many of us thoroughly enjoy and benefit from the conveniences provided by the technological developments we’ve witnessed in our modern era, the information age is fraught with its own unique brand of complications. Today, the average person with access to a basic computer and ethernet or even a budget-friendly smartphone can tap into the sum total of publicly a...
August 19, 2024 READ MORE
The 10 Best Autobiographies and Memoirs of All Time
Memoirs and autobiographies hold a unique place in nonfiction writing as they offer profound insights into the lives and experiences of real individuals. When done well, memoirs and autobiographies have the power to bridge gaps between generations, fostering a sense of continuity and shared experiences. Their ability to transcend time and impact readers across diverse...
August 16, 2024 READ MORE
Mastering Process Optimization: The Power of SOPs in Gap Audits
The reality show “Project Bakeover,” starring chocolatier Steve Hodge (how do I get his job?) and the fabulous designer Tiffany Pratt, features a different failing bakery in each episode. Each bakery receives a one-week “bakeover” (ha ha, get it?), courtesy of Hodge and Pratt. The owners put their businesses into the professionals’ hands and, at the end, they get...
August 14, 2024 READ MORE
Unlocking the Brain: The Cognitive Power of Handwriting
When was the last time you actually sat down and wrote a letter by hand? If you're like many digitally savvy Americans, it has likely been a while. The laborious process of tracing out our thoughts, letter by letter, on the page is becoming a relic of the past in our screen-dominated world, where text messages and thumb-typed grocery lists have replaced handwritten l...
August 13, 2024 READ MORE
Secure Content Marketing Campaigns: Mitigating Risks and Protecting Your Brand
When was the last time you heard about a business’s data getting leaked? We’d hazard a guess that, unfortunately, it probably wasn’t that long ago. Even though remote and hybrid work is becoming the norm, teams of all sizes are still learning how to best protect their security. And when it comes to content campaigns, security protection is a top priority. Since co...
August 12, 2024 READ MORE
Bringing History to Life: Incorporating Historical Context Into Your Family History Book
Family history books are more than a collection of dates and names; they are the stories of your ancestors and the times they lived in. Adding historical context to your family history book not only enriches the narrative but also provides a deeper understanding of the events and circumstances that shaped your ancestors' lives. Here are eight ways you can effectively...
August 9, 2024 READ MORE
From Inbox Overload to Newsletter Podcast Perfection
Do you ever feel like you’re drowning in email newsletters? Well, fear no more! This great article from GeekWire explains how a former Alexa engineer has solved the newsletter problem by using AI to turn content into daily podcasts. Pierson Marks, who previously worked on Alexa voice services at Amazon, left his position to pursue his passion for voice technology and ...
August 8, 2024 READ MORE
A Guide to SEO Keywords for Content Campaign Success
In the ever-evolving landscape of digital marketing, Search Engine Optimization (SEO) stands as a cornerstone strategy for driving organic traffic and enhancing online visibility. At its heart, SEO is about making your content easily discoverable by search engines and, more importantly, by your target audience. While SEO encompasses a wide array of techniques and best p...
August 7, 2024 READ MORE
The Strange Story of the CIA’s Acoustic Kitty: A Feline Spy That Never Was
If you’re a cat enthusiast, like many members of our TWFH family, thoughts of your cat’s possible future as a CIA spy may have crossed your mind at one time or another. Although the infamous white Persian cat from James Bond films is often the feline most associated with espionage, the real-life tale of a spy cat is even more intriguing. This great article from H...
August 6, 2024 READ MORE
The SME Interview: Segue to Knowledge Transfer
The saying “To be the best, you must learn from the best” rings as true today as ever, and who better to learn from than a Subject Matter Expert (SME)? That, however, is much easier said than done. What exactly are subject matter experts? SMEs are either academics or business practitioners in all kinds of disciplines and industries. They have extensive theoret...
August 5, 2024 READ MORE
Got A Story to Tell? A Ghostwriter Can Help!
What’s the most interesting thing that’s ever happened to you? Or the funniest, or the strangest, or the scariest? What’s the biggest or hardest lesson you’ve ever learned? What if you had the opportunity to get that story published? Is There a Market for My Story? If you were to publish your story, you’d be joining the ranks of some of the most popular ...
August 2, 2024 READ MORE
Life on the Prairie: Stories from a One-Person Town
How would you like to live in a place so secluded that your only neighbors are the tumbleweeds? In this article from The Eater (shared by our fearless leader, Wintress Odom), the author, Kieran Dahl, tells the astonishing story of a woman who has a whole town to herself. Monowi, Nebraska, is a unique town with a population of just one. Situated in Boyd County, this t...
August 1, 2024 READ MORE
Revamp and Refresh: Why Your Employee Handbook Needs an Update
The great thing about a handbook is that it’s, well, handy! Correction: The great thing about a handbook is that it’s handy when it’s up to date. An out-of-date handbook? That’s about as useful as a snack that’s past its expiration date (Gross!). But regularly updating your employee handbook is the key to ensuring its usability never surpasses its shelf lif...
July 31, 2024 READ MORE
Balancing the Buzz: How Much Caffeine is Too Much?
We don't know about you, but as writers, coffee is a must-have part of our day! We can't help but wonder, though, if our morning caffeine ritual is doing more harm than good. In a recent blog post from The Takeout (shared by TWFH writer, Flori Meeks) the author, Lauren Harkawik, reflects on her long-standing caffeine consumption that routinely includes four cups of coff...
July 30, 2024 READ MORE
Building Trust: How Strategic Content Marketing Can Elevate Your Company’s Reputation
How is your company perceived by the customers it wants to attract? Accurately answer that question and you’re describing your firm’s reputation. How did it come to have that reputation, and what part has your content marketing strategy played in the process? Your created content wears lots of hats to do many jobs, from making sales to giving customers informatio...
July 29, 2024 READ MORE
How Can SharePoint Be Used To Organize and Disseminate SOPs?
Standard Operating Procedures (SOPs) are the backbone of any successful organization—but they’re only as helpful and useful as they are managed and accessible. Thus, it’s vital to stay on top of your business’s SOPs and ensure that they’re well-organized, properly updated, and distributed among employees. The possible approaches for managing and circulating SO...
July 26, 2024 READ MORE
Planning the Perfect Genealogy Research Trip: A Step-by-Step Guide
Embarking on a genealogy research trip is an exciting adventure that can uncover rich histories and personal stories about your ancestors. Whether you're tracing your roots across town or across the globe, taking the time to properly plan your research is crucial to ensuring a productive and fulfilling journey. Here’s a comprehensive guide to help you maximize your...
July 24, 2024 READ MORE
From Silly to Awesome: How Words Change Meaning Over Time
If you’ve been around teenagers lately, you’ve probably noticed their unconventional uses of certain words or phrases. For example, “tea” now means gossip (as in, “Spill the tea!”), “bet” is now used as a way of saying “yes,” and if something “slaps,” it means that it’s a good thing (as in, “that movie slaps!”). As strange as it may seem, d...
July 23, 2024 READ MORE
The Psychology of Font Choice: How Typography Impacts Content Engagement
Picture it: You’re at your desk, on your phone, doing what? Scrolling, scrolling, scrolling. All day long, we’re bombarded with content in all its glory and in all its forms—podcasts, user manuals, video ads, photo posts and memes, blogs, reports… It’s an endless flood of content whooshing by so quickly that most of it doesn’t leave much of an impact on u...
July 19, 2024 READ MORE
How to Distribute SOPs for Maximum Usability
Standard Operating Procedures (SOPs) are a cornerstone of effective organizational management. They provide structured, systematic, and standardized guidance for the tasks and processes that make organizations run. SOPs are essential for ensuring operational consistency and regulatory compliance, assuring quality, and mitigating risk. For all these reasons, they should ...
July 17, 2024 READ MORE
How to Write a Great Autobiography: Creating a Compelling Personal Narrative
When most people think about writing an autobiography, they imagine leading an extraordinary life filled with adventure. What they often don’t realize is that everyone has a fascinating life story to tell. The secret lies in extracting and translating those unique experiences into a compelling format. The main purpose of penning an autobiography is to share a story. T...
July 15, 2024 READ MORE
Three Colorful Examples of Content Marketing Success
Color is a powerful tool for marketing—one that can be wielded by a company to achieve either fortune or misfortune. That’s because colors are deeply connected with human responses and mental/emotional associations. Those flashes in customers’ brains impact their buying habits. This blog explores the use of color for strategic content marketing by three companies...
July 12, 2024 READ MORE
10 Critical Campaign Elements Impacting Conversions
There’s nothing worse than creating a well-planned marketing campaign only to see it fall far short of its conversion-rate goals. No matter how stellar your campaign is, conversion rates can end up down in the dumps if a few essential basics aren’t taken care of first. Let’s take a closer look. What is a conversion rate? If you recently launched a marketing cam...
July 10, 2024 READ MORE
The Top 10 SOP Tools for 2024 and Beyond
Crafting Standard Operating Procedures (SOPs) is one of the most critical business functions for any organization. Getting SOPs right represents increased efficiency, cost savings, and improved performance. Nevertheless, producing high-quality SOPs may prove challenging, especially for staff members without much experience. While such concerns are certainly legitimate, ...
July 8, 2024 READ MORE
Personal History Book—a Family Keepsake To Treasure
It’s hard to overstate the value of capturing and preserving a loved one’s own description of their journey through life. You can accomplish this by creating a personal history book, otherwise known as a keepsake book. It’s a doable project for most families. An illustrated book that records your loved one’s memories in question-and-answer format mak...
July 5, 2024 READ MORE
Best Practices for Updating SOPs and Ensuring Version Control
It’s a question we’ve all heard, or asked, in the workplace: “What resources can we provide to better help you do your job?” There are endless possible answers, of course, but one area that is easy for both employers and employers to overlook is SOPs. Think about it: How many times have you referred to Standard Operating Procedures (SOPs) in your current role...
July 3, 2024 READ MORE
Are Your Calls-To-Action Failing? Find Out Why!
Let’s play a little game. Give yourself one point for each of these scenarios you’ve experienced. Ready? Here goes: You fill out an interest form at the bottom of a website. When you hit submit, nothing happens; the form isn’t working.You select text message as your preferred mode of contact and receive a phone call an hour later.You sign up for the weekly version...
July 1, 2024 READ MORE
5 Key Tips on How to Research Your Nonfiction Book Without Getting Overwhelmed
“Research is to see what everybody else has seen and to think what nobody else has thought.” Albert Szent-Gyorgyi Writing a killer nonfiction book is more than merely putting pen to paper. While you may have amazing prose in mind, a nonfiction book requires accuracy and attention to detail. That is why research is the backbone of all great nonfiction works. But w...
June 28, 2024 READ MORE
Beyond the Manual: How to Motivate Your Team to Embrace SOPs
The effective implementation of Standard Operating Procedures (SOPs) has never been more crucial for ensuring efficiency, consistency, and compliance in the business world. However, the success of any SOP initiative hinges on getting genuine buy-in from employees, meaning they understand and are willing to use the company’s SOPs. Even the most expertly crafted standar...
June 25, 2024 READ MORE
The B2B Content Marketing Process Demystified: 10 Steps to Success
Content marketing is a crucial strategy in the digital landscape, and for good reason, especially in the B2B sector. Its benefits are manifold: Search engines favor it for providing relevant answers to user queries, and, most importantly, users appreciate free and valuable information and are more likely to convert because of it. Creating and sharing content demonstr...
June 21, 2024 READ MORE
Guide to Meeting Fair Use in Content Creation
One: Copyright Basics When content marketing writers and content strategists use material for their own writing and strategies, they’ll often use other material, and they’re bound by law to respect copyrights. Copyrights are attributed to works made by both individuals and collectives. Under the U.S. copyright law, a “work” can be anything made by a human bei...
June 18, 2024 READ MORE
Quote Me on That: The Proper Use of Quotations in Journalism
The main task of a journalist is to tell a story, and a great story always involves people. If you’re writing any sort of article, even a company blog, you are effectively a journalist. Like any good journalist, you’ll find value in interviewing experts for your pieces. That will involve getting quotes from the person you’re interviewing, and that’s not as easy ...
June 14, 2024 READ MORE
Company Culture and SOPs: Making Your Organization’s Identity Shine Through
By definition, Standard Operating Procedures (SOPs) are technical documents. They involve outlining procedures, practices, and systems. That’s why SOPs must accurately reflect the nuts and bolts that make an organization function. The downside of SOP documentation is that it tends to be dry and uninspiring, making it difficult for staff members to read. Staff often la...
June 11, 2024 READ MORE
Setting the Right Expectations: Scheduling and Resources for SOP Creation
Between us, we like to think of standard operating procedures (SOPs) as insentient superheroes of the business world. After all, they’re the silent leaders who serve as the backbone of clear, consistent, and efficient work processes. But superheroes don’t just spawn out of nothing; they’re born from super-stellar efforts and practices. And in this case, they’re ...
June 7, 2024 READ MORE
Color’s Impact on Strategic Content Marketing Success
Color and content marketing are as inseparable as blue from the sky or green from the grass. It’s fascinating to think about the difference color choices make on consumer perceptions and behavior. Consider: By itself, color can affect up to 90% of a first impression.Color increases brand recognition by 80%.Among customers surveyed, 85% say color has more influence on ...
June 4, 2024 READ MORE
Website QA: A Worksheet for Nixing the Glitches
Quality Assurance, or QA, for a website is about finding and eliminating troublesome glitches, omissions, and errors before your site’s visitors have to deal with them; or more likely, refuse to deal with them and go elsewhere in a hurry for what they need. It’s also about ensuring you have excellent, effective content that works for you 24/7. Doing QA right mean...
May 31, 2024 READ MORE
The Paid Content Playbook: Understanding Distribution Methods
Have you ever been online and seen content that led to your discovery of a new brand or product? Of course you have! (Really, who hasn’t?) But have you ever imagined it was your content that led to that discovery? Or that it was your brand being discovered? That’s where paid content comes in. A true shapeshifter, paid content comes in several different forms that...
May 28, 2024 READ MORE
Reading SOPs Should Not Be a Cure for Insomnia
Standard Operating Procedures (SOPs) are the backbone of efficient and effective operations in any organization. These documents provide step-by-step instructions to guide team members in the consistent execution of tasks, ensuring quality and compliance with industry standards. However, the utility of an SOP hinges significantly on its readability. A well-written SOP e...
May 24, 2024 READ MORE
15 Strategies for Working With SMEs When Creating SOPs
To develop effective standard operating procedures (SOPs), you need to work closely with subject matter experts (SMEs). These experts bring valuable insights, deep knowledge, and practical experience to the process, ensuring that your SOPs are accurate and complete. Their expertise helps ensure your standards are relevant to the real-world scenarios they address. In...
May 21, 2024 READ MORE
As content marketing writers and content strategists, we often need to reference material found elsewhere. Decades ago, that material would have come from tangible sources: books, newspapers, magazines, photographs, and more. Writers have always borrowed not only words but images. Twenty-first century technology has brought an entirely new set of problems when it comes ...
May 17, 2024 READ MORE
8 Free Options for Self-Publishing Your Book
The dream of publishing a book can sometimes get caught up in the intricate web of the publishing world. Aspiring authors may feel discouraged by the complexities involved in taking a book from a draft to a published work. Consequently, authors may feel compelled to go the self-publishing route. Nevertheless, going down this road entails much more than meets the eye. Se...
May 15, 2024 READ MORE
4 Key Considerations for SOP Creation
You might already know that our team at The Writers For Hire likes to think of standard operating procedures (SOPs) as a building’s structural support. That is to say, no matter where you work or which industry or establishment you’re a part of, SOPs are essential to your operations. That’s because an SOP is a documented set of instructions or standards that guide...
May 10, 2024 READ MORE
Four Ways to Recover an Unsaved Word File
One of the worst things that could ever happen to a writer is losing their work. The moments of sheer horror that follow the loss of an unsaved word file are unfathomable. Think about it. Imagine working hard on a nonfiction book project. Then, suddenly, the computer screen goes blank. All that hard work vaporized in a few seconds. Sadly, this situation is far mor...
May 7, 2024 READ MORE
How to Incorporate a Blog into Your Content Marketing Campaign
To blog or not to blog? That is the question businesses often ask themselves. The answer to that question depends on the purpose of the blog. For ordinary individuals, a blog is a means of communicating their ideas to the world. But for businesses, a blog can be a powerful weapon in their content marketing arsenal. In this article, we will explore how blogs can becom...
May 3, 2024 READ MORE
10 Years with the Talented and Humble Flori Meeks
Today, we stand on the brink of celebrating a remarkable milestone: a decade of unwavering dedication and unparalleled expertise from one of our esteemed writers, Flori Meeks. With over 25 years of writing experience under her belt, Flori's writing journey began amidst the suburban streets of Detroit as a community newspaper reporter. [block_imgwrap_dir dir="right" ...
April 30, 2024 READ MORE
Content Marketing Strategies: A Tale of 3 Brands
If the maxim “Content is King” is still true (it is), there’s one obvious reason: Strategic content marketing works. When a business uses a well-calculated strategy to create, coordinate, place, and maintain superb digital content, good things can happen. In this article, we’ll look at three well-done content marketing campaigns, or strategies. They include both...
April 26, 2024 READ MORE
Elevate Your Content: How To Use Canva for Eye-Catching Visuals
In the competitive landscape of content creation, capturing your audience's attention can be a challenge. While compelling information is key, incorporating visually appealing graphics can take your content to the next level. With the popular design tool Canva, you can effortlessly create stunning visuals to complement your written content and engage your readers. I...
April 23, 2024 READ MORE
These Tools Are Your Key to the Content Campaign Kingdom
If content is king, then we’re all out here living in its worldwide kingdom—and some of us want a taste of that royal life. But the king’s moat is deep, and every day it overflows with the latest content. So how does your content get past the moat and join the king’s court? No, you don’t need chainmail or a sword. But you do have the right idea: using tools to...
April 19, 2024 READ MORE
Strategic Content Marketing: Distribution Methods for Maximum Reach
The United States might not run under a monarchy, but that doesn’t mean we don’t have a king. No, it’s not Bezos or Musk (don’t let them hear you say that, though). It’s content! In fact, with so much of our lives taking place online, we’re bombarded with more content in just one given day than if we spent a whole week perusing the stacks at the biggest libr...
April 16, 2024 READ MORE
The Abilities and Limitations of AI in Content Creation
Artificial intelligence (AI) has garnered a significant amount of public attention in recent times. Believe it or not, though, it's not exactly a new thing. AI has been around for some time, although its use has only recently started catching on in mainstream, public applications. Before tools such as ChatGPT emerged on the horizon, AI had been limited to specific uses ...
April 12, 2024 READ MORE
How to Use AI to Power Up Your Marketing Communication Strategy
In today's ever-evolving digital landscape, executing an effective marketing communication strategy calls for more than crafting catchy messages and choosing the right platforms. Luckily, with the development of Artificial Intelligence (AI), businesses have access to a remarkable tool that can take their communication game to the next level. Read on as we explore ho...
April 9, 2024 READ MORE
The Impact of AI-Generated Content on SEO Rankings
Artificial intelligence (AI) has become an increasingly significant tool in content marketing due to the speed and ease with which it enables content creators to generate content. However, a crucial concern among content marketing agencies and brand managers is the impact of AI-generated content on search engine optimization (SEO). On the whole, search engines ...
April 5, 2024 READ MORE
Top Tools for Harnessing AI for Your Content
With all the hype surrounding artificial intelligence (AI), it is only natural that AI would make its way into the content creation domain. Indeed, writers, editors, and publishers have embraced AI. The singular capabilities that AI offers allow content creators to streamline their processes. But let's be clear about something: AI is not intended to replace human interv...
April 3, 2024 READ MORE
5 Ways to Make Your Content Marketing Campaign About Your Customers, Not You
Communication is a two-way street, where information flows in one direction and back in the other. When communication works well, all parties get their message across effectively. However, in order for messages to get across, every interlocutor must listen more than they speak. Unfortunately, many brands fail to understand the concept of two-way communication. Some b...
March 29, 2024 READ MORE
Harnessing AI Created Content for Thought Leadership Success
Artificial Intelligence (AI) has emerged as a valuable ally for authors, supporting them in various facets of the creative process. AI tools can assist writers with brainstorming ideas, generating content, and even refining language. AI’s ability to analyze vast datasets very quickly enables it to provide valuable insights that can help writers overcome creative block...
March 26, 2024 READ MORE
Networking: Building Your Network with Content Marketing Best Practices
Okay, first of all, let’s establish a few things. Creators are artists. (Yes? We all agree? Okay, great.)Therefore, content creators are artists. (Stick with me, here.)And artists always create for themselves, not for an audience. (Right?) (Uh, no. Not right.) (Well, okay, some do.) Look, as much as we might like to dress in all black and moodily declare that we...
March 22, 2024 READ MORE
Why and How to Identify Your Target Audience
When it comes to content marketing, you may think that content creation is the key element to focus your efforts on. You're not wrong, exactly. However, finding your target audience is just as imperative if your content is going to impact your business the way you want it to. Identifying and understanding your audience is a fundamental element of content marketing succ...
March 19, 2024 READ MORE
Tracking and Reporting Your Content Marketing Goals
Let’s be real: When you’re working toward a goal—any goal (even if it’s to master making the perfect quesadilla)—it’s all about the results. So, you want to be able to visualize your progress and assess what’s working and what needs modification. The same goes for your content marketing goals. Tracking and reporting are essential to see whether it�...
March 15, 2024 READ MORE
Maximizing Your Content Strategy Plan with Offsite Web Properties
Nowadays, brands fight hard to establish themselves amid a sea of competitors, jockeying for position to catch limited consumer attention spans. In this climate, companies must find the best way to stand out from the crowd with their target audience. That’s why every solid content strategy plan needs to consider every possible digital space its target audience may occ...
March 12, 2024 READ MORE
Standing Out in the Digital Noise: Unique Content Marketing in the Age of AI
It would be nearly impossible not to have heard about ChatGPT and the power of Artificial Intelligence (AI) tools in the creative landscape. Now, more than ever, AI is an essential tool in content marketing. In fact, you might even have noticed that around the web there have been an increasing number of articles and blog posts that seem to have been written by a robot. ...
March 8, 2024 READ MORE
Content Strategists’ Backlinking Strategies for SEO Success
Undeniably, the internet is a valuable information source. The days of spending hours scouring for information in library reference books belong to a bygone era, thanks to the Web. While online information sources are convenient, their genuineness and reliability can come into question. So what can serious publications do to reassure readers their sources can be trusted...
March 5, 2024 READ MORE
The 4 Steps to Growing an Audience for Your Content Campaign
Okay, let’s be honest: Person to person, writer to writer—writer’s honor, we don’t judge! —as much as we like to say we write as a means to honor our drive to create content, we also write with the intention of the public consuming our content. There’s just nothing like sharing something that you’ve made and seeing your audience gobble it up. Well, there�...
March 1, 2024 READ MORE
How to Be a PR Pro for Your B2B Content Marketing
Making content is one thing but getting it in front of the right people is entirely another. Think about it: Between the extensive amount of content that’s published every day, all the different types and focal points of content, and so many possible audiences… well, approaching public relations (PR) activities like press releases and trade editorials for your cont...
February 27, 2024 READ MORE
B2B Social Media Tips by Industry. We Know You Want to Click That.
If your content marketing agency is having a hard time getting creative with your business-to-business (B2B) products, they aren't alone. While business-to-consumer (B2C) brands seem to effortlessly push out content that inspires dozens of comments and hundreds of clicks, content marketing agencies that have taken on "dryer" B2B products can feel a bit hamstrung. Th...
February 23, 2024 READ MORE
Scheduling Your Content Campaign
Call it a content schedule, a content calendar, a content marketing plan, an editorial calendar, or anything you like. Whatever you call the document that puts—and keeps—your content campaign on schedule, it’s a necessity given the current nature of marketing. That’s because marketing has done a hairpin turn away from old-fashioned scattershot advertising campai...
February 20, 2024 READ MORE
Old Tricks, New Clicks: Content Creation Strategy for Repurposing Your Content
As a tactic long employed by the top content marketing firms, repurposing content is an excellent way to give old work new life and expand its reach. But what does it mean to repurpose content? And what are the rules for doing so? Stay tuned as we go over ways that content can be repurposed, the benefits it can bring to your content creation strategy, and how to get ...
February 16, 2024 READ MORE
Your Keyword Compass: The Complete Guide to Finding Target Keywords
Okay, is everyone ready for the target keyword scavenger hunt? Make sure you have your map, your compass, a magnifying glass, some trail markers… Don’t worry— finding target keywords isn’t actually a scavenger hunt that requires a map and compass. But you can think of target keywords as the true North on a compass, pointing you in the direction of high search en...
February 13, 2024 READ MORE
The Future of Content Marketing
Content marketing has boomed in the last few years and there are no signs of that changing anytime soon. So, why have content marketing strategies become such a fundamental marketing component that almost every business imaginable has embraced? The answer is very simple. When you provide your prospective customers with valuable, helpful, and free information, they notic...
February 9, 2024 READ MORE
Owned, Paid, and Earned Content: What’s the difference?
Content campaigns are a great way to attract new clients and raise brand awareness. However, not all online content can, or should, serve the same purpose. Join us as we discuss the different categories of content and how to properly utilize them in your next content marketing plan. The Three Types of Content Content within your content marketing plan can be broke...
February 6, 2024 READ MORE
Decoding Confusing Terms in Content Marketing
In the world of content overload, the key to standing out among your competitors is your content marketing campaign. Great content campaigns— as part of a solid overall content marketing strategy—provide customers with highly useful information, deliver value, and help shape brands into market leaders. That is why brands cannot afford to make mistakes when putting ...
February 2, 2024 READ MORE
Planning Your Digital Marketing Content
Today, content isn’t a “frill” ornamenting your marketing strategy; to a large extent, it is the strategy. And a content-centered strategy requires a plan. Sprinkling random content “here and there” doesn’t constitute a content plan. It’s certainly better than nothing, but to consistently connect with and sell to customers or clients, a strategic content p...
January 30, 2024 READ MORE
Key Considerations for an Effective Thought Leadership Campaign
When it comes to content marketing, a thought leadership campaign is an initiative in its own right and intellectually completely independent from all other content marketing strategies. The reason? Thought leaders are unique rare individuals or organizations and it is they who inform a thought leadership campaign. What Constitutes to Thought Leadership? Though...
January 26, 2024 READ MORE
“Must Read” Nonfiction Books for 2024
A great nonfiction book stands out for its ability to captivate readers with engaging prose and meticulous research. Its writing style is clear, concise, and compelling, effectively communicating complex ideas in an accessible manner. The book offers a unique perspective, shedding light on lesser-known aspects of a subject or presenting fresh insights into familiar top...
January 23, 2024 READ MORE
SOPs That Work for Your International Business
Standard Operating Procedures (SOPs). Your business can’t live—well—without them. SOPs provide your people with indispensable guidelines for operation, standardization, safety, and regulatory compliance. Creating effective SOPs and keeping them current is always a challenge—and when your business’s locations span the globe, the challenge is compounded. Wh...
January 19, 2024 READ MORE
Unique SOP Considerations Across Various Industries
Tailoring Standard Operating Procedures (SOPs) to specific industry needs is a fundamental practice in ensuring compliance and maintaining a high level of quality. The unique characteristics, regulatory requirements, and operational challenges of each industry demand a customized approach to SOP development. Industry-specific SOPs are crucial for compliance with the ...
January 16, 2024 READ MORE
A Standard Operating Procedure (SOP) is a comprehensive set of written instructions outlining the sequential steps required to effectively execute routine jobs and activities. Adhering to SOPs consistently ensures organizational uniformity and compliance with industry Regulations and business standards. SOPs play a vital role in providing an organization with the necess...
January 12, 2024 READ MORE
The Seven Different Types of SOPs
We like to think of SOPs, or Standard Operating Procedures, as the structural support of a building. No matter where you work or what industry you work in, SOPs are an essential group of documents for every organization. Hence, we’d hazard a wager that you’ve already heard the term floating around the workplace. But just how familiar are you with all of the di...
January 9, 2024 READ MORE
How and Why to Work with a Genealogist
Did you know that Larry David is actually related to Bernie Sanders? If you didn’t, don’t feel bad—they didn’t know it either! In fact, the two of them wouldn’t even know about the connection if it hadn’t been for the help of TV show’s Finding Your Roots team of professional genealogists. If you’ve got an itch to look into your own family’...
January 5, 2024 READ MORE
The 14 Different Types of Writers
In the literary world, there exists many different types of writers with many different personalities, quirks, habits, and skills. These different traits mean there is no shortage of creative diversity in the content produced daily around the world. While no two writers are cut from exactly the same cloth, many writers share some traits which means there are a few theme...
January 2, 2024 READ MORE
Family History Interviews: Handle With Care
Questioning relatives calls for interest, finesse, and empathy. A family history book can give living family members a sense of heritage and belonging. It introduces them to the personalities, places, and times of their ancestors, and becomes a treasure for present and future generations. It can also become a historic and cultural reference for others. ...
December 29, 2023 READ MORE
Tips and Strategies for Researching Family History
Researching one's family history is a compelling journey for several reasons. First, it offers a profound sense of identity and belonging. Discovering the stories and experiences of ancestors can help individuals understand their cultural and ethnic heritage, fostering a deeper connection to their roots. Moreover, family history research provides a tangible lin...
December 26, 2023 READ MORE
Christmas Eve Books and Other Traditions Around the World
With Christmas only a few days away, shoppers around the world are scrambling to find those last-minute gifts for their loved ones. But between hurried trips to the store and online shopping in hopes that packages will arrive in time, families are also preparing for their annual Christmas traditions. While some traditions such as decorating with Christmas lights, visiti...
December 22, 2023 READ MORE
Learning about our family helps us connect with the past and discover a greater sense of self. Looking into our family history gives us a glimpse of where we came from. It’s no wonder family history gifts are growing in popularity. From simple family trees printed on parchment paper to elaborate coffee table books, there are so many options to explore. Here are the...
December 19, 2023 READ MORE
10 Creative Ways to Make Your Family History Come Alive
A family history is a treasure to cherish—one well worth the effort that goes into creating it. It’s a labor of love that uncovers the past, empowering and inspiring family members present and future. Part of the challenge you tackle when building your family’s story lies in finding a creative and imaginative way to present it. This article will explore 10 f...
December 15, 2023 READ MORE
12 Holiday Gift Ideas for the Person Who Has Everything
Most people have one family member or friend who is impossible to shop for during the holiday season. You probably have them in mind right now. No matter how many hours you spend searching, you can never seem to find them the perfect gift. Well, this year, you’re going to change all that with a unique gift even the most discerning individual will love. Here are the t...
December 12, 2023 READ MORE
10 Formats for Sharing Your Family History
Sharing your family history with others can inspire future generations and answer questions about your identity, traditions, and culture. Your link to the past becomes more focused, and you uncover secret talents and triumphs that no one in your family ever dreamed could be possible. Still, sharing your family history comes with challenges. Even if you research an...
December 8, 2023 READ MORE
Nine Delightful Gifts for Writers in Your Life
Would you like to see your favorite writer wordless, at least for a moment? This holiday season is your opportunity. Writers have their own special wishes. Make one or more of those come true this year, with gifts to equip and inspire them or enhance their workspaces. There’s something here for every budget, from the least to the most lavish. 1. “Caution” Door...
December 5, 2023 READ MORE
Request A Quote
