Losing Control in Social Media Marketing
I recently blogged about a webinar I attended featuring David Meerman Scott. The webinar described what businesses are doing to grab attention for their products and services – both on the web and in the media. (In case you were wondering, there are four ways to do this, which you can read about here in David Meerman Scott’s blog about attracting attention to your...
July 24, 2009 READ MORE
The Keyword Game: Basic SEO Tips
I recently attended another webinar, this one through PRWeb entitled “How to Use Your News to Bring Customers Straight to Your Door.” As you know, SEO is the name of the game in establishing a strong online presence – whether you’re selling running shoes or life coaching services. Janet Driscoll Miller is President and CEO of Search Mojo, and a bonafide guru when ...
July 18, 2009 READ MORE
Recession, Advertising, and Opportunity: Food for Thought
Seems like when the going gets tough, the marketing budget is the first thing to get the axe. And, at first glance, the logic makes sense – after all, when money’s tight, isn’t it more important to keep the business you already have instead of dropping buckets of cash chasing new clients? Well, yes and no. According to a recent article in The New Yorker, there’s a...
July 14, 2009 READ MORE
Killer Tips for Streamlining Your Copy, Part 2
As promised, here’s the second installment of my series on packing more punch into your prose. In Part 1, we talked about using strong verbs, ditching the adverbs, and the benefits of active sentences. Those are essential points to keep in mind if you want to inject some life into your writing. So, this week, I thought I’d share two more of my favorite writing tips. E...
July 8, 2009 READ MORE