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What Exactly is ChatGPT and How Do I Use It?

Artificial intelligence (AI) does not get much better than ChatGPT. But what makes this AI chatbot technology so advanced? ChatGPT was developed by OpenAI, which was founded on 10 December 2015 by Elon Musk, Amazon Web Services, YC research, and a few others. OpenAI is an AI research laboratory based in the United States, with non-profit and for-profit arms and offices ...

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The Future of Content Marketing

Content marketing has boomed in the last few years and there are no signs of that changing anytime soon. So, why have content marketing strategies become such a fundamental marketing component that almost every business imaginable has embraced? The answer is very simple. When you provide your prospective customers with valuable, helpful, and free information, they notic...

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TOP 8 CONTENT MARKETING TOOLS AND TEMPLATES

Content marketing is recognized as a commercially vital strategy for interacting with customers and building brand loyalty. New technologies have brought greatly reduced costs of reaching clients, most of whom have moved on to tablets, smart phones, and computers—media where digital marketers dominate. For many businesses, the sometimes-chaotic world of content ma...

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10 Case Studies in Effective Content Marketing

Developing an effective content marketing strategy requires a significant amount of research, planning, and implementation. The challenges lie in finding ways to keep your audience engaged and staying current with trends. You also must create quality content that stands out from competitors while managing multiple channels. Studying what top U.S. companies are doing...

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Customer Retention Through Content Campaigns

It’s common for companies to aim their content marketing campaigns at attracting new customers. After all, marketing is a key tool for driving sales and growth, and neglecting it is a surefire way to be overtaken by competitors. What many do not realize, however, is that just as content marketing campaigns can be used to draw in new clients, they can be just as effect...

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