7 Ways To Generate Leads Through Content Creation
"The lead generation process starts by finding out where your target market ‘lives’ on the web.” — Wayne Davis Business professionals worldwide rally around the battle cry “Drive more sales!” Indeed, boosting sales is typically the top priority for most businesses. Sales, nevertheless, do not materialize from the ether. There is legwork that goes into spurri...
September 30, 2022 READ MORE
Choosing the Right Format When Writing Your Family History
You’ve dreamed of writing a family history book for years. In fact, you’ve even started wading through old documents, photos, and records. But after countless hours of research, you’re stuck. What do you do with all of the materials you’ve gathered? What’s the best way to present your family’s history? What kind of a story do you want to tell -- and how d...
September 27, 2022 READ MORE
What is Website Readability and How Do I Improve It?
The readability of a website determines if it succeeds or fails in its intended purpose. Creating high readability website content follows many of the same basic principles as doing it in print. However, the value of these principles is not always obvious when designing a web page. Because of this, many people may ignore them. The result is an internet littered with ...
September 23, 2022 READ MORE
6 Essential Elements of a Killer Marketing Campaign
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” — Joe Chernov Making your customers feel smart is much easier than you think. In fact, you can make them feel like geniuses. Author and entrepreneur Allen Gannett once remarked, “Creating marketing that works should not be rocket science.” Indeed, creating awesome ...
September 20, 2022 READ MORE
Of all the world’s most dangerous professions, writer is probably not anywhere close to the top of the list. That being said, there are some pretty hazardous things that we writers do that can be harmful to our wellbeing. Our eyesight is a prime example of something that is greatly affected by our profession. According to this article from Craft Your Content, ...
September 16, 2022 READ MORE