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How to Hire a Company Ghostwriter

As a business owner, you’re constantly looking for ways to increase your profitability. And to do that, you probably spend a lot of time focusing on things like increasing sales, reducing expenses, and improving employee productivity. But did you know that hiring a ghostwriter can also improve your bottom line? Let’s talk about the ways a ghostwriter can increas...

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5 Signs You Need to Hire a Professional Writer

When was the last time you heard anyone say, “I need to hire a writer?” Well, believe it or not, it’s much more common than you think. Writers are an important element in the business world. Think about it for a minute… Writers provide an essential service in the business world. They keep the wheels turning day in and day out. Writers produce manuals, hand...

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12 Holiday Gift Ideas for the Person Who Has Everything

Most people have one family member or friend who is impossible to shop for during the holiday season. You probably have them in mind right now. No matter how many hours you spend searching, you can never seem to find them the perfect gift. Well, this year, you’re going to change all that with a unique gift even the most discerning individual will love. Here are the t...

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5 Ways to Make Your Content Marketing Campaign About Your Customers, Not You

Communication is a two-way street, where information flows in one direction and back in the other. When communication works well, all parties get their message across effectively. However, in order for messages to get across, every interlocutor must listen more than they speak. Unfortunately, many brands fail to understand the concept of two-way communication. Some b...

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8 Perfect Gifts for the Family Historian

Christmas is quickly approaching, and if you’re like most of us, you’re probably scrambling to find the perfect gift for the loved ones in your life. If the special person you’re shopping for happens to be the family historian, you are in luck! We have compiled a list of 8 great gifts for genealogy buffs that are sure to blow them away this holiday season. 8 Pe...

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