Striking the Right Tone with Your Clients
When it comes to advertising copy, few things are as important – and as hard to pin down – as tone. Any client can tell you what kind of widget they sell and why their widget is better than their competitors’ widgets – but not all clients have a clear idea of what tone they’re looking for. And, as a copywriter, it’s your job to help them find out. Unless, of co...
April 14, 2009 READ MORE
Get More Click-Throughs by Writing Better Links
Have you thought much about the links that you include on your webpage, newsletter, or online marketing materials? Before I started writing for the web, I never really realized how important they were. But those little guys have a lot more to say than you or I might have imagined. For one, internet scanners might scroll down the page quickly, looking for a brightly colore...
April 5, 2009 READ MORE
How to Enhance Your Website’s Credibility
In my last blog, I talked about taking the fluff out of your company’s website – getting rid of phrases like “we’re dedicated to” and “our mission is” and actually saying something about your services. I’m following that up with more ways that you can build credibility on the web and turn casual visitors into paying customers. Here are a few pretty easy t...
April 2, 2009 READ MORE