4 Essential Components of Effective Branding
In the world of marketing, creating a brand requires consistency and dedication. After all, consumers identify brands with specific characteristics such as colors, logos, and fonts. At first glance, such characteristics may seem random. However, marketing specialists know there are clear guidelines to determining a brand’s precise traits. Elements of Effective Bran...
May 28, 2021 READ MORE
Getting a Book to Print: Submitting to Multiple Publishers or Self-Publishing?
Publishing a book is a momentous occasion in one’s life. It is the acknowledgment of one’s skills and expertise. Whether your book was penned completely on your own, or with the help of a ghostwriter, getting a book deal is the type of validation so few people receive. However, taking an idea to print can be a long, winding road. Attaining that elusive book deal...
May 25, 2021 READ MORE
Does my autobiography/memoir need a narrative arc?
At its best, a memoir or autobiography is more than just a retelling of someone’s life. It pulls you in and makes you feel what they felt and compels you to cheer them on, hoping for a happy ending. It’s not a checklist of events, it’s a story. Perhaps it’s your story. It’s not always the actual events of one’s life that make for a great book, but the way...
May 21, 2021 READ MORE
Do I Need Permission to Use a Logo in my Blog?
You’re writing an article about your favorite cereal – the origin of the flake shape, the ingeniousness of the ingredients, the history of the brand name – and to fancy up the copy, you decide to include the company’s logo. But then, you wonder: Is this permitted? Are Logos Copyright-Protected? The answer isn’t cut-and-dried: Some are; some aren’t. Som...
May 18, 2021 READ MORE
Fast-Track Publishing: The Pros and Cons of Expediting the Publishing Process
“Publishing success isn’t about how talented you are; rather, it’s about what you do with how talented you are.” — Writing coach, Christina Katz Taking a book idea from concept to print can be a long and arduous process. In some cases, it may take years for a book to reach the shelves. After all, the publishing industry has never been synonymous with speed. ...
May 14, 2021 READ MORE