Social Media and Today’s Hospitals
By Michelle Perron When Facebook logged its first likes in 2004, no one was predicting that social networking would become a tool in the practice of medicine. Yet it has. From the revered Mayo Clinic to little-known regional specialty centers, the health care industry is finding that social media helps attract new appointments, generate revenue, and build relationships. ...
February 21, 2017 READ MORE
Interview: Content That Drives Google Rankings
There was a time when adding the right keywords to your website copy would go a long way toward boosting its Google ranking—where the Google algorithm places your site in search results. But today, keywords do little to help in that area. Driving up Google rankings is a complex, constantly changing process. On the bright side, your site's content can have a huge effect...
February 15, 2017 READ MORE
Gordon Graham “That Whitepaper Guy”
The whitepaper is arguably the keystone of a great content marketing campaign. A single, comprehensive whitepaper on an enduring industry topic can last years – creeping up month after month in search results, circulated and posted by peers and potential clients, attracting hundreds or thousands of mentions on social sites. The whitepaper can also be incredibly versatil...
February 8, 2017 READ MORE
Interview: Secrets to Great Content Marketing
What is content marketing, and what can it do for your business? Wintress Odom, owner of Writers For Hire, explains during her latest radio interview on The Price of Business. Topics covered include: Finding and selecting relevant subject matter Getting the most out of your content marketing campaign Getting your subject matter experts on board Capitalizing ...
February 1, 2017 READ MORE