The New PR: Five Steps to a Press Release that Really Sells
I recently attended a webinar featuring David Meerman Scott, author of the WebInkNow blog and World Wide Rave, the latest book on creating effective social media content that works. During the webinar, an interesting question popped up in the Q&A section: What’s the purpose of a press release – and how can it be used effectively? Scott suggested taking a new appr...
June 29, 2009 READ MORE
Why Website Designers Don’t Need Differentiators
Or...How to Write Great Website Copy for Your Design Agency This blog post was spurred by an answer I recently posted on LinkedIn to a website design agency. They were in the process of redesigning their website, and they wanted tips on what to do with their copy. This specific design agency was struggling a little because they kept falling into flowery high-handed w...
June 19, 2009 READ MORE
How Tweaking Your Copy in a Recession Can Help You Keep Customers
If you’re not already a regular reader of Copyblogger, you should be: Their writers offer a varied approach to copywriting for almost any genre you can think of. I was looking through their archives when I stumbled on a really, really interesting post by Barry A. Densa about attracting and keeping customers in any economy. Densa points out the still-hard-to-swallow real...
June 10, 2009 READ MORE