The Money Question: Should You Include Prices in Your Marketing Materials?
Should businesses include prices on their marketing materials, landing pages, websites, etc? One school of thought says no – get customers in the door with free offers or discounted pricing, then, once they understand the value of the product or service, hit them up with the prices. That theory can work … sometimes. But hiding prices can often have the opposite effect...
March 12, 2010 READ MORE
Last week, we kicked off a mini-series of Associated Press Stylebook-themed blog posts. This week, we’re sharing a few more gems of wisdom from The AP Stylebook Online. Q: What’s the rule for capitalizing a person’s title? A: It’s complicated, but here are the basics: AP defines a formal title as “one that denotes a scope of authority, professional activity or ...
March 8, 2010 READ MORE
Screenwriters and Web 2.0: Talentville.com
Since the very beginning of blogging (I’m talking Livejournal and DiaryLand days), writers have been using the web to showcase their talent and get their names out into the world. Then came socialnetworking: The now-obsolete Makeout Club and Friendster. Myspace. And the most popular kid on the block, Facebook. Now entrepreneurs are extending social networks to writers. ...
March 2, 2010 READ MORE
Does “city-wide” need a hyphen? If you’re writing about a sculpture, should you italicize the title, or put it in quotation marks? The truth is, there’s no right answer. In most cases, style choices like this can vary from client to client. But what do you do when your client has no clear preference? Or when the graphic designer and the proofreader clash on where ...
March 1, 2010 READ MORE