Interview: The Difference Between Editing and Proofreading
With traditional publishing on the decrease — self-published books represented 31 percent of e-book sales on Amazon's Kindle Store in 2014 — more authors than ever shoulder the responsibility of making sure their books contain clean, polished, and accurate copy. That means, ideally, that they're hiring professionals to fine-tune their manuscripts once ...
August 29, 2017 READ MORE
How to craft a winning press release
What is a press release and how is it used? The first press release was facilitated by public relations industry “founder, Ivy Lee, in response to a 1906 New Jersey train wreck. Lee wanted to ensure that details about the crash were communicated from the Pennsylvania Railroad to media (in this case, The New York Times). The idea was generated based on Lee’s philosoph...
August 17, 2017 READ MORE
Why Content Marketing Fails in Information Technology (and how to fix it)
As the world moves toward an increasingly digital existence, the IT industry has been growing more than ever. With that growth comes a need for IT companies to stand out from the pack and establish themselves as leaders in their field. Content marketing — which is a form of self-promotion that uses web content such as blog posts, emails, white papers to help companies b...
August 3, 2017 READ MORE