Email Marketing: Subject Lines that Snap!
What’s the most important part of an email message? Hint: It’s not the body copy. In fact, it’s the subject line. Subject lines are important because of one simple reason: If they don’t compel your reader to actually click and open then email, then your email marketing campaign has failed. Nowadays it seems like everyone’s inboxes are bursting at the seams – ...
March 20, 2009 READ MORE
Say Goodbye to Fluffy Web Copy
So, how many websites have you visited that are “dedicated to providing superior customer service”? Or whose “mission it is to make customer satisfaction a top priority”? Or whose products and services “meet your needs”? And so on. Fluffy phrases like this are easy to write and, on paper, they sound nice. After all, who doesn’t want superior customer servic...
March 15, 2009 READ MORE
Got Legs? Creating an Ad Campaign with Staying Power
Quiz time: What’s the key to crafting an advertising concept that works? A.) Finding a hot celebrity to endorse your product or service B.) Changing your tagline and logo every six months so consumers won’t get bored C.) Coming up with a basic concept and tagline that’s flexible, memorable, and can be used for the long haul OK, class. Time’s up. Put down your pen...
March 6, 2009 READ MORE
Interactive Tools for Websites
What’s the difference between a good website and a great website? The answer isn’t simple, so don’t try. A great website is easy to understand, easy to navigate, informative, well-written (of course) … and engaging. If your reader isn’t engaged, they’re not paying attention to you or your site – and that’s bad. So after your reader has finished reading th...
March 5, 2009 READ MORE