How to Plan for Change in the Business World
Change is an inevitable and constant part of the business world. While it can sometimes feel daunting, companies must embrace change as a catalyst for growth and adaptation. Change presents opportunities for organizations to evolve, stay competitive, and thrive in dynamic markets. By harnessing the power of change, companies can drive meaningful transformations that lea...
August 22, 2023 READ MORE
The Power of Great Content: Write Your Way to Superior Brand Awareness
Excellent brand awareness is essential for business growth, and the key to driving high levels of brand awareness is implementing a robust content marketing strategy. As the title of the research paper by Müller and Christandl 2019 suggests, “Content is king, but who is the king of kings?” Different businesses have different marketing requirements. With a whole spe...
November 15, 2022 READ MORE
6 Essential Elements of a Killer Marketing Campaign
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” — Joe Chernov Making your customers feel smart is much easier than you think. In fact, you can make them feel like geniuses. Author and entrepreneur Allen Gannett once remarked, “Creating marketing that works should not be rocket science.” Indeed, creating awesome ...
September 20, 2022 READ MORE
How Great Content Can Improve Customer Retention
How can all your created content serve the goal of retaining customers? That’s an important question because your current customers are valuable; they are the ones who have already bought into your product or service. And consider the potential impact the customers you keep will make on your bottom line: 80% of your future profits will come from 20% of your existin...
September 9, 2022 READ MORE
Calling All Thought Leaders: Why Hire a Ghostwriting Team?
You’re an expert in your industry. So why should you enlist a team of professional writers, proofreaders, and editors to help with your written communications? The answers could transform the quality and quantity of your messaging—from blogs to speeches, whitepapers to books, and more. Thought Leadership Involves Thought Sharing You know that consistent thoug...
July 8, 2022 READ MORE