Doctors: Take These Words to Heart
By Victoria Cayce Linda was feeling bad. Really bad. She had been overly tired for a week, but since her kids had just gotten over a bug they picked up at school she assumed that the nausea and fatigue were related and went back to plowing through her busy day. Then her upper back began to ache. The dull pain in her chest was making it hard to breathe and she was sweati...
September 25, 2015 READ MORE
Six Tips for Repurposing Your Copy
By Tom Schek Creating a steady stream of informative, engaging materials to fuel a content marketing program takes a great deal of time and effort. However, you can get more out of that resource investment by repurposing content. Some observers might consider that “cheating,” and if you simply swap out a few words or rewrite a few sentences and call the p...
September 25, 2015 READ MORE
Crafting Tourism Industry Content
By Jennifer Babisak The award-winning television drama “Mad Men” fed viewers much more than a weekly dose of suspense and eye-candy. Though the focus sometimes drifted more to Don Draper’s sexcapades than his creative mind, the show still gave an intriguing peek into the inner workings of an advertising agency. The Art of Emotional Appeal The tourism industry w...
September 24, 2015 READ MORE
Ghostwriter, Publisher Insights
By Katherine Adams It’s not easy to build a reputation in the field of ghostwriting. After all, when a ghostwriter authors books, articles, reports, and the like, the work is officially credited to another person. Still, Wintress Odom, owner of The Writers For Hire, manages to lead one of the most sought-after teams of ghostwriters in Houston — and the U.S. Odom rece...
September 10, 2015 READ MORE