Nearly everyone these days is clamoring for social media marketing services. Savvy business owners are looking to social media marketing for more website traffic, increased brand recognition and loyalty, and myriad other benefits. But what about online reputation management? That’s one part of social media marketing that sometimes gets lost among the other benefits...
June 27, 2008 READ MORE
Copyblogger’s “Four Ways to Target Online Buyers with the Right Words” has a great analysis/advice section for marketing to an eco-friendly, socially conscious audience (among other types of consumers). Green is the new black, and it seems a lot of businesses are trying to revamp their marketing efforts to promote a more “green” brand. But some of these com...
June 12, 2008 READ MORE
Four Online Marketing Tips to Ride out Recession – and they Won’t Cost You Anything
Recession, or no recession? I’m no economist, but even the experts can’t decide if we’re in one, beginning one, ending one, or if the economy’s just a little slow. The R-word strikes fear and anxiety in the heart of everyone – doesn’t matter if you’re CEO of a major corporation or self-employed entrepreneur. In a blog post titled “How to Market in a Recess...
June 10, 2008 READ MORE
If you don’t know what you’re doing, then writing an effective press release can be easier said than done. But follow a few simple guidelines, and you’ll be on your way to successful promotion and publication. Listed below, you will find three steps to creating a first-class press release. 1. Know the purpose of your press release. A press release serves to market y...
June 6, 2008 READ MORE
Writing solid pay per click ads
Like writing compelling website copy, there is an art to writing pay per click (PPC) ads. What are PPC ads? They’re the links labeled as “sponsored” that pop up near the top of your search engine results. Basically, individuals and companies have paid money to be listed at the top of those search results. Not to be confused with straight search engine optimization, h...
June 5, 2008 READ MORE