Content marketing is a marketing approach that’s focused on delivering valuable and relevant content to a target audience. It aims to consistently attract followers by engaging them with content that addresses their particular needs. Brands use content marketing to generate leads and improve profitability by converting more leads into sales. While traditional mark...
January 30, 2021 READ MORE
Can You Make Money Writing Nonfiction Children’s Books?
There's a section in the library you use a lot if you have kids, but you may never really think about as a writer. All of those books on sports, animals, trucks, helicopters, famous people, and every other topic under the sun are fascinating to kids. They love to learn, and as they read, they develop their passions. In 2020, the children's non-fiction market h...
January 26, 2021 READ MORE
Strange and Unbelievable Myths About Writers
When you think of a writer, what image comes to mind? An eccentric hermit who locks themselves up in a remote cabin, stays up all night writing, and drinks far too much alcohol? Like most stereotypes, these are not generally an accurate depiction of reality. In fact, most clichés about writers couldn’t be further from the truth. In this fun blog from Authors Publ...
January 22, 2021 READ MORE
The Technical Writer’s Role in Document Development
If you’ve ever been charged with producing technical manuals or documents, you know how important it is to ensure that they’re written in a clear and concise manner. But what if you’re not a writer? Or what if you are just too busy to get the job done? That’s where the technical writer steps in. Technical writers specialize in writing and editing docum...
January 19, 2021 READ MORE
Barbara Adams is an award-winning writer with more than 30 years of technical writing experience. Her portfolio includes hundreds of whitepapers, case studies, trade articles, op-eds, books, and brochures. And at TWFH, Barb is our go-to authority for all things technical. For this installment of Copywriter Q&A, Barb talked to us about the art of making technical co...
January 15, 2021 READ MORE