Don’t Let a Crisis Freeze Your Business-Blue Bell’s 2015 recall is a lesson in crisis management
When it comes to customer loyalty and crisis response, communication is key. And a little planning can go a long way toward repairing the damage. Blue Bell is a great example of how a company can bounce back from a potentially reputation-damaging event. For ice cream connoisseurs living in Texas, Oklahoma, Colorado, and a few surrounding states, Blue Bell isn’t just a...
December 19, 2017 READ MORE
THE ART AND SCIENCE OF RFP WRITING
We’ve written quite a few blogs about how to craft a thoughtful, well-organized response to a request for proposal (RFP). If you’ve ever been tasked with responding to an RFP, you know that proposal writing takes a staggering amount of work, and just the right balance of art (writing and communication are definitely arts) and science (developing best practices, adheri...
December 11, 2017 READ MORE
Gone are the days when a customer walked away from a less-than-stellar dining, shopping, or service-related experience with head held low and disappointment weighing heavy on her shoulders. Now, an unhappy customer can spread word of a business blunder in the blink of an eye by posting a bad review on Yelp, a scathing video testimonial on YouTube, or an unflattering post ...
December 5, 2017 READ MORE