How to use Interviews to Enhance Your Company History Book
Company history books are great tools to preserve and reinforce the culture, mission, and spirit of your organization. Chronicling how it all began and the innovations and perseverance that got it to where it is today can also do wonders for spotlighting the unique values your company provides. Writing a good history book, however, is much easier when you can incorporat...
April 28, 2023 READ MORE
How to Use Your Book to Build Your Personal Brand
Do you have a brilliant idea to share with the world? Are you an expert with a unique take on your industry? An innovator with a breakthrough concept? If you want to impact the widest possible audience with your ideas or expertise, there’s no better way to do it than writing a book. In fact, for anyone who wants to build a following, it’s virtually impossible ...
April 25, 2023 READ MORE
What Kinds of Books Should Companies Write?
As a business owner, have you ever considered writing a book for your company? It may sound daunting, but a well-written book can offer endless possibilities for your organization. Not only does it serve as a great marketing tool, but it can also establish you or others in your business as thought leaders in your industry. A book can showcase your company's expertise, s...
April 21, 2023 READ MORE
How to Define and Write for Your Book’s Target Audience
You have a great idea for a book, and you’re ready to begin writing. But before you do, consider this great piece of advice from Stephen Covey’s classic book, “The 7 Habits of Highly Effective People:” Begin with the end in mind. It’s a sound strategy, and it’s especially true in the highly competitive publishing market. To publish and market your book...
April 18, 2023 READ MORE
How to Schedule for Writing a Book
Everyone dreams about writing their life story someday. Some even start writing but by the end of the first chapter, it quickly becomes apparent that finishing the book requires a great deal of commitment and a robust schedule to keep on track. Becoming an author can be very rewarding, not only if your book does well, but also because of the new skills you will learn du...
April 14, 2023 READ MORE