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Best Practices in Responding to Negative Social Media Feedback

Social media has revolutionized the ways companies and businesses connect with customers. It allows companies to share valuable information while brands communicate their identity and values with a broader audience. However, social media does come with a downside: It opens the door for a two-way discussion that allows customers and audiences to post negative feedback, s...

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Avoiding the Copyright Police: Ways to Find Free Images for Your Blog

Remember story time as a kid? While the story was great, you have to confess it was the pictures that drew you in, right? Looking at the pictures was the best part of the entire experience. The same applies to digital and printed communications. Visuals, including photography and infographics, play a significant role in helping people take action, become inspired, o...

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Coronavirus Response: How and Why to Ramp Up Your Blog Content Quickly

As more and more Americans self-quarantine or are asked to work from home, online activity is skyrocketing. In fact, from January 29 to April 8,  usage rates rose 105 percent (from 22.6 million people to 46.2 million people in the U.S. using the internet during peak hours). While the circumstances aren’t ideal, most business owners are asking themselves how they ...

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Marketing Buzzwords Demystified

If you have turned on the TV or engaged in social media over the past decade, you have almost certainly heard the buzz about buzzwords. They are everywhere. From politicians to celebrities to company CEOs, it seems that everyone is using buzzwords. But, what exactly are buzzwords? And what are they used for? Let’s start with a basic definition. According to the Merria...

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Copyright Rules for Blog Writers

Every good blogger knows that photos are an integral part of blog writing. The use of photos and graphic images helps improve your blogs by breaking up the text and giving your readers something interesting to look at.  But how do you find free images to use? And how do you know that those images are truly copyright free? Well, this blog from PRNewswire is a great ...

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