Sales Emails: They’re Not About Selling (Really!)
Want to improve the click-through rate on your sales emails? Stop trying so hard. Well, there's a little more to it than that -- but the bottom line is, if you want to make sure that your sales emails don't end up in the spam folder, you need to make sure that you're not striking the wrong tone with an overly salesy email (studies show that people get more anxious and app...
March 1, 2013 READ MORE