I’ve been seeing this term more and more often – “The Millennials,” the new generation that’s replacing Gen X-ers. It seems a lot of companies are trying to rope in the support of this generation – desperately. What’s the big deal about the Millennials? Well, they’re the second largest generation group, over 70 million of them born between 1980 and 2000; t...
February 18, 2009 READ MORE
As a business owner or service provider, few things are as important as a good tagline. After all, your tagline will appear on absolutely everything, from business cards and mailers to print ads and billboards. Your tagline will help with your branding, build your company’s identity, and (hopefully, anyway) burn itself into the minds of your current and prospective clien...
February 18, 2009 READ MORE
Punctuation may seem like a small thing: After all, what’s so bad about one, teeny-tiny misplaced comma or the occasional wayward apostrophe? Nobody pays attention to that stuff, right? Wrong. Bad punctuation – whether it’s in your web copy, your newsletter, or even in an email to a prospective client – is a credibility killer, plain and simple. In most case...
February 3, 2009 READ MORE