In this third installment on writing web copy, we’re touching on some of the most important topics: the most common mistakes we see (often) that kill websites. Here’s what to look for (and what to avoid) to boost conversion rates and inspire readers to act. Let’s get started. 1. Not realizing that the navigation and layout must come before design....
September 20, 2010 READ MORE
Congratulations to our first official (in other words, doesn't work for us and is therefore qualified to win free stuff) grammar-fail photo entry. Thanks to Very Married for this awesome example of unnecessary quotation marks. Very Married says: "Two reasons this is awful: First, if this is "water" then where is the real stuff? Second, I found this...
September 15, 2010 READ MORE
Good copywriters know that there are lots of different online visitors, each with unique reading and learning styles. In order to connect with the greatest number of visitors, your website should give your readers the information they need in the way they want it. Below is a brief profile of the 5 online personalities, with best practice Web writing suggestions to get the...
September 13, 2010 READ MORE
The Write Blog’s Grammar-Fail Contest: Win a $50 Amazon Gift Certificate
Are you a grammar Nazi? A stickler for punctuation? Do you want a $50 Amazon.com gift certificate? Do you want a free link back to your website? The Write Blog is happy to announce our first-ever bad grammar photo contest. We’re inviting all of our fellow readers, writers, word lovers, and grammar geeks to get out there and find the best examples of p...
September 10, 2010 READ MORE
“Poring” vs. “Pouring”: What’s the Difference?
This question came up during a round of in-house editing this week, so – of course –I wanted to share: Complete this sentence: I spent hours _______ over the pages of the magazine. A.) poring B.) pouring The correct answer is A, “poring.” “Pore” means to study or read something with great care. You’d pore over a ...
September 6, 2010 READ MORE