“Talk Crude” Campaign: A Case Study
Running a successful public awareness campaign that inspires positive change and drives action is a rewarding, though challenging, marketing endeavor. If you’re interested in creating an awareness campaign and need some inspiration of your own, the case study below is sure to help you unearth some ideas. In 1975, the U.S. passed the Energy Policy and Conservation ...
September 1, 2023 READ MORE
The Hero’s Journey: Storytelling in B2B
Humans are storytellers from way back in the caveman days. We crave stories, stories drive us, and we immerse ourselves in stories. Children’s book authors like Maurice Sendak and Roald Dahl created worlds that we embraced in our youth and never forgot. Writers like Stephen King and Toni Morrison built stories that shook us to our core. Even the greatest speeche...
March 5, 2021 READ MORE
Content Marketing: Cultivating An Authentic Voice
Colorado business owner William Fuller knew that if he wanted to attract more customers to Summit County Mountain Retreats (SCMR), he’d have think beyond traditional advertising. In a place known for breathtaking scenery, year-round sunshine, and near-limitless outdoor activities, vacation rental companies like Fuller’s aren’t exactly in short supply. A sales email s...
June 29, 2017 READ MORE
As a marketing specialist, you recognize that SMEs (subject matter experts) are critical to effective content marketing. They’re authorities on your company’s products and services. Without them, your company couldn’t run—and it would be nearly impossible to create detailed content that showcases your company’s expertise. But if you’ve ever had to collaborate ...
March 8, 2017 READ MORE
Thought leadership has helped super-majors, like Shell Oil, refashion their image from producer to high-tech energy solutions guru. And it enabled DrillingInfo to shed the "data company" label and be seen as an industry intelligence leader. Saudi Aramco sponsors an annual global thought leadership forum; news source PennEnergy has launched a Global Thought Leaders Series ...
December 8, 2016 READ MORE