PR campaigns can be the difference between successful and unsuccessful ventures – and they’re the lifeblood for getting your company’s stories into the public eye. We’ve previously posted a blog about how to write a press release, but where do you go from there? There are a couple of different strategies out there for cultivating a PR buzz both in print and online...
July 25, 2008 READ MORE
Why Businesses Should Use Myspace
Principles that have traditionally been used for search engine optimization are now being applied to a new wave of internet marketing techniques – social media optimization, or SMO. That’s using things like Myspace, LinkedIn, Twitter, and Facebook. But aren’t networks like Myspace only for the Generation Nexters? The typical Myspace encompasses a broad demographic, ...
July 22, 2008 READ MORE
How to measure the results of your SMM campaign.
With all the push for businesses to invest in and create social media marketing campaigns, more and more companies are jumping on the bandwagon. And this is definitely a good thing. But there is a common misconception that a social media marketing campaign can yield highly scalable results in a short period of time. Yet this is something that needs major clarification. Th...
July 14, 2008 READ MORE