Copywriter Q&A: Repurposing Marketing Content with Merrisa Milliner
The Writers For Hire (TWFH) team member Merrisa Milliner has a background that makes her uniquely suited for content creation: She got her start as a magazine editor, where she honed her skills developing content and maintaining an editorial calendar. From there, the self-described “big-picture thinker” moved into a series of corporate communications and marketing posi...
April 2, 2019 READ MORE
What’s Different – and What’s the Same – in Today’s Job Search Game
You haven't looked in a job for 10 years. But for a variety of reasons, you’ve decided to get back into the job search game… and you’re noticing that things have changed. From LinkedIn profiles to targeted keywords, resume writing is a whole new ballgame – and a confusing one, at that. Our internet-centric world has made job searching trickier than in the past. S...
September 3, 2018 READ MORE
Don’t Let a Crisis Freeze Your Business-Blue Bell’s 2015 recall is a lesson in crisis management
When it comes to customer loyalty and crisis response, communication is key. And a little planning can go a long way toward repairing the damage. Blue Bell is a great example of how a company can bounce back from a potentially reputation-damaging event. For ice cream connoisseurs living in Texas, Oklahoma, Colorado, and a few surrounding states, Blue Bell isn’t just a...
December 19, 2017 READ MORE
How to Put Together a Winning Investor Presentation
One of the trickiest obstacles businesses face is crafting an effective presentation that will appeal to investors. Both new and established companies at some point face having to raise capital to operate and grow their business. The most popular way to introduce and solicit investment in a project is via the investor pitch presentation, which typically takes the form of...
October 4, 2017 READ MORE
Interview: Why Most Web Copy Fails
One of the most important things your business web copy should do is show potential customers, from the beginning, why it's in their best interests to select your products or services. Some business web sites accomplish that spectacularly, and some, well, don't. During her latest radio interview on The Price of Business, Wintress Odom, owner of The Writers For Hire,...
April 4, 2017 READ MORE