Many new authors find that once they have their book written and published, they rarely see a return on their investment simply by book sales alone. While frustrating, it’s certainly not uncommon. In fact, hardcopy book sales have been on the decline since digital publishing was introduced and has grown in popularity. For authors publishing with traditional publishers...
October 25, 2022 READ MORE
The Surprising Truth Behind Your Favorite Products
Have you ever wondered how your favorite products came to be? I mean, who in the world came up with the idea of bubble wrap? And what evil genius was behind Play-Doh? According to this great article from Insider, many of the popular brands and products we use every day were actually created by accident. And, as this article from Mental Floss explains, many of those p...
June 17, 2022 READ MORE
Generating Buzz About Your Nonfiction Book
What’s on your list of dreams you want to fulfill and goals you want to achieve in your lifetime? Is writing a book on the top of your bucket list? Maybe you aspire to write about your life experiences, a topic that interests you, or something you’re knowledgeable about. While that's all fine and good, how are you going to distinguish your book from the mil...
December 8, 2020 READ MORE
The 108 Most Persuasive Words In The English Language
It's a long known fact that the secret to persuasive writing isn't in the adjectives, it's in the verbs. Copywriters know power verbs sell and convince. Internally, we have a list of 108 verbs that we've been using for a good decade, and we recently thought we should share it with proper credit to the original author. We found that although the list is being recirculated (...
November 12, 2019 READ MORE
Marketing Buzzwords Demystified
If you have turned on the TV or engaged in social media over the past decade, you have almost certainly heard the buzz about buzzwords. They are everywhere. From politicians to celebrities to company CEOs, it seems that everyone is using buzzwords. But, what exactly are buzzwords? And what are they used for? Let’s start with a basic definition. According to the Merria...
October 31, 2019 READ MORE