Case Study: How Can A Writing Agency Help Improve Your Website?
Your website can make or break your appeal to customers and clients. Modern tools can help you make beautiful and elegant web pages, but your site's functionality and visuals are only half the battle. Your web copy is the other half. Compelling copywriting can be an intricate and challenging task, even for those specializing in it. However, with the help of a writing ag...
November 8, 2022 READ MORE
7 Ways To Generate Leads Through Content Creation
"The lead generation process starts by finding out where your target market ‘lives’ on the web.” — Wayne Davis Business professionals worldwide rally around the battle cry “Drive more sales!” Indeed, boosting sales is typically the top priority for most businesses. Sales, nevertheless, do not materialize from the ether. There is legwork that goes into spurri...
September 30, 2022 READ MORE
What is Website Readability and How Do I Improve It?
The readability of a website determines if it succeeds or fails in its intended purpose. Creating high readability website content follows many of the same basic principles as doing it in print. However, the value of these principles is not always obvious when designing a web page. Because of this, many people may ignore them. The result is an internet littered with ...
September 23, 2022 READ MORE
6 Essential Elements of a Killer Marketing Campaign
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” — Joe Chernov Making your customers feel smart is much easier than you think. In fact, you can make them feel like geniuses. Author and entrepreneur Allen Gannett once remarked, “Creating marketing that works should not be rocket science.” Indeed, creating awesome ...
September 20, 2022 READ MORE
How Great Content Can Improve Customer Retention
How can all your created content serve the goal of retaining customers? That’s an important question because your current customers are valuable; they are the ones who have already bought into your product or service. And consider the potential impact the customers you keep will make on your bottom line: 80% of your future profits will come from 20% of your existin...
September 9, 2022 READ MORE