How to Use Interactive Content Marketing to Help Grow Your Business
The marketing game has changed. In the past, it was crucial to get your name and brand identity out there. Essential ingredients of a content marketing campaign were to keep your visibility high in social media, and to provide lots of information for your clients in your blogs and emails. In other words, information flowed in one direction, without much acti...
February 17, 2023 READ MORE
6 Ways to Understand Your Target Audience
All great writing starts with understanding the target audience. Marketing guru David Ogilvy once remarked: “Don’t just create content to get credit for being clever. Create content that will be helpful, insightful, or interesting for your target audience.” Ogilvy was right. Reaching one’s target audience is about delivering useful and relevant content. Conte...
February 14, 2023 READ MORE
How to Create Your Content Marketing Plan
Content marketing is a key strategy to promote the success of any business. The ability to reach customers and seize market share will easily make or break a company, whether it’s a mom-and-pop store or a Fortune 500 firm. However, not all marketing campaigns are made equal, and the best content marketing campaigns have an even better marketing plan behind them. Th...
February 7, 2023 READ MORE
The Top 10 Best Practices for Producing an Effective Blog in 2022 and Beyond
The art of blogging requires individuals to possess a solid writing skill set. Nevertheless, most folks believe blogging boils down to merely jotting down ideas and publishing them on a webpage. While one can certainly do that, effective blogging goes much deeper than cobbling words together. This article will explore the top 10 blogging best practices for 2022 and beyo...
November 22, 2022 READ MORE
The Power of Great Content: Write Your Way to Superior Brand Awareness
Excellent brand awareness is essential for business growth, and the key to driving high levels of brand awareness is implementing a robust content marketing strategy. As the title of the research paper by Müller and Christandl 2019 suggests, “Content is king, but who is the king of kings?” Different businesses have different marketing requirements. With a whole spe...
November 15, 2022 READ MORE