Brand Yourself as an Industry Expert Using AuthorRank
This fall, Google rolled out a major change to search rankings: Google Authorship, also known as Author Rank. Basically, Google wants to make it easy for users to find content by a specific writer, and use those authors as elements for ranking websites and pages. Google search will interpret which authors are relevant sources with good content, and give them better SEO. I...
December 12, 2012 READ MORE
Software That Helps Small Biz Owners Use Social Media To Stay Connected With Clients
Created by Sean and Wintress Odom, Socialot is web-based software built specifically for small-business owners who are struggling to efficiently use social media to engage their customers. Sean Odom notes, "You don't have to be a social media marketing guru to use it. You don't even need a marketing department. All you need is a computer and an Internet connection." The ...
July 19, 2012 READ MORE
Example of a successful blogger outreach campaign
A couple of months ago, I received an email from a writer looking to promote her client. It started something like this: Hope you're keeping well. I'm just getting in touch to ask if you're open to accepting content from freelance writers at The Writers For Hire - if so, I'd love to put together a high-quality article written specifically for the site. I'm sharing this h...
November 23, 2011 READ MORE
More Cool Social Media Marketing Stuff
So Redbox may not be the first company to bribe their customer base into fanning their Facebook page. And they definitely won't be last. But hey, it works. I'm going to get my free movie tonight....
June 15, 2010 READ MORE