Designing an Editorial Calendar You Can Actually Stick With – Part 1
Are you new to content creation? Having trouble keeping tabs on projects with multiple deadlines and lots of moving parts? Still looking for a good way to organize all your projects? Designing an easy-to-use, effective editorial calendar is the key to creating consistent, successful content for yourself, your business, or your clients. It might also be the key to keepin...
May 8, 2019 READ MORE
Thought leadership has helped super-majors, like Shell Oil, refashion their image from producer to high-tech energy solutions guru. And it enabled DrillingInfo to shed the "data company" label and be seen as an industry intelligence leader. Saudi Aramco sponsors an annual global thought leadership forum; news source PennEnergy has launched a Global Thought Leaders Series ...
December 8, 2016 READ MORE
Interview: Answering Your Questions About Thought Leadership
“Thought Leadership” is a hot topic among marketing departments looking for content and companies looking to make a name for themselves within their industry. But what is it and how do you do it? In this interview on The Price of Business, Wintress Odom, editor-in-chief of The Writers For Hire, answers the basics about who should engage in thought leadership and why, w...
September 9, 2016 READ MORE
Thought Leadership: How To Do It You’ve made a decision to take your business game to the next level. You know a thought leadership campaign will get you there. So, how do you do it? How to Develop a Thought Leadership Campaign If it’s a sales pitch, it’s not thought leadership. “True thought leadership starts with empathy,” said Brian Solis, a principal analy...
June 16, 2016 READ MORE
Think It Through: Why You Need Thought Leadership Now
You’re thinking about retirement. You pick up a magazine, read some articles, and then call an investor. You’re looking for ways to better manage your team at work. You get an email about team management with a link to a blog post. It has some great ideas that will work for your situation. You are researching IT solutions for your company. You find plenty of articles...
April 13, 2016 READ MORE