“Thought Leadership” is a hot topic among marketing departments looking for content and companies looking to make a name for themselves within their industry. But what is it and how do you do it? In this interview on The Price of Business, Wintress Odom, editor-in-chief of The Writers For Hire, answers the basics about who should engage in thought leadership and why, what kinds of topics are best for creating thought leadership content, and how to actually build a thought leadership campaign.

Click the play button below to listen to the interview.