Say Goodbye to Fluffy Web Copy
So, how many websites have you visited that are “dedicated to providing superior customer service”? Or whose “mission it is to make customer satisfaction a top priority”? Or whose products and services “meet your needs”? And so on. Fluffy phrases like this are easy to write and, on paper, they sound nice. After all, who doesn’t want superior customer servic...
March 15, 2009 READ MORE