How to Prepare Your Content Before Migrating to a Digital Asset Management System: Part Two
Your files are inventoried and you know exactly which ones you’ll migrate to your DAM solution, but there is one more thing you need to do: optimize that all-important metadata so your system will function as you need it to. Let’s start by defining what metadata is and talk about why it’s so important to the functionality of DAM. What is Metadata? Metadata ...
August 14, 2018 READ MORE
How to Prepare Your Content Before Migrating to a Digital Asset Management System: Part One
If you’re thinking about migrating to a digital asset management (DAM) system, you likely have one key goal: to centralize your content so that it’s more easily retrieved, edited, and shared. And DAM is the ideal solution for many organizations. But before you migrate, it pays to do some preliminary work so that your content is ready to be transferred. We’ll talk a...
August 11, 2018 READ MORE
Close Corporate Communication Gaps and Avoid Duplicate Content: Here’s How
Your company’s hiring manager has a great human-interest story about a group of employees who donated vacation days to help out a sick co-worker. She shared the story in an email the people in her department -- but the story never found its way to the company’s social media director. Nobody outside of the HR office heard about it. An engineer from your company just pr...
July 25, 2018 READ MORE
HOW TO BUILD A SUCCESSFUL INTRANET
You and your company have already made the decision. This is your intranet vision: a dynamic, collaborative experience that is Possible? One-hundred percent. It’s been successfully achieved by countless organizations. But one thing they all agree on---whether you’re a big company with thousands of employees worldwide, or a small company with a few offices scattered ...
July 5, 2018 READ MORE
As a marketing specialist, you recognize that SMEs (subject matter experts) are critical to effective content marketing. They’re authorities on your company’s products and services. Without them, your company couldn’t run—and it would be nearly impossible to create detailed content that showcases your company’s expertise. But if you’ve ever had to collaborate ...
March 8, 2017 READ MORE