Copywriter Q&A: Carissa Lamkahouan on the Art of the Pitch
Carissa Lamkahouan has two decades of professional writing experience and has been published in a wide range of newspapers, magazines, and online publications. At The Writers For Hire (TWFH), Carissa is our in-house authority for all things journalism. In this installment of our Copywriter Q&A series, we talked about the process of pitching an article. Carissa’s ...
June 7, 2019 READ MORE
I Shot the Serif: Is Font Choice Important?
When I married a man with the very Italian surname of Iacullo, I had no illusions about the spelling and pronunciation mishaps that were likely to follow. I knew I’d have to endure a certain amount of ribbing about the surplus of vowels in the old country and make endless attempts to explain that yes, my new last name really did begin with the letter “I” followed by ...
April 4, 2019 READ MORE
Five Common Web Writing Mistakes to Avoid
Web copy can be tricky to master: It has to sell, but it can’t feel too salesy. It has to be packed with useful, relevant information, but it needs to be succinct and easy to scan. It has to differentiate your company, product, or service -- but at the same time, it can’t feel like it’s “all about you.” We’ve found that there are a few common web writing mis...
March 8, 2019 READ MORE
Are There Any Synonyms for Synonym?
Whoever created the English language must have had a wicked sense of humor. Why else would they have used “monosyllabic” to describe a word with just one syllable? And why isn’t the word “long” actually long? Perhaps the most interesting of these questions is: Why are there no true synonyms for “synonym?” This great article from Mental Floss poses that...
February 28, 2019 READ MORE
Autological Words: Words That Describe Themselves
As writers, we are passionate about words and language. Oftentimes, when we come across a word that we have never heard before, we immediately want to know not only the meaning, but also the history of the word. In most cases, as with most words, the actual meaning of the word has nothing to do with the word itself. Words are generally just arbitrary sounds that are pu...
February 21, 2019 READ MORE