Proofreading can be scary at times because it carries so much responsibility. The proofreader must deliver a product that is as perfect as humanly possible. In some businesses, the proofreader is the last person to touch a document, making the final changes before it is published. Like editing, proofreading can require a light or a heavy hand, depending on the sub...
April 29, 2022 READ MORE
Breaking “The Curse of Academia”: Subject Matter Expertise and Writing for a General Audience
You are an industry expert. You know your stuff. You wrote the book on it - literally. But when tasked with stepping outside of your industry-specific box -- for example, if you’re asked to contribute copy to a sales brochure or draft an editorial for a customer-facing web copy -- you often find that it’s easier said than done. Why? It’s not a lack of expertise. ...
March 13, 2019 READ MORE
How to Prepare Your Content Before Migrating to a Digital Asset Management System: Part One
If you’re thinking about migrating to a digital asset management (DAM) system, you likely have one key goal: to centralize your content so that it’s more easily retrieved, edited, and shared. And DAM is the ideal solution for many organizations. But before you migrate, it pays to do some preliminary work so that your content is ready to be transferred. We’ll talk a...
August 11, 2018 READ MORE
Gordon Graham “That Whitepaper Guy”
The whitepaper is arguably the keystone of a great content marketing campaign. A single, comprehensive whitepaper on an enduring industry topic can last years – creeping up month after month in search results, circulated and posted by peers and potential clients, attracting hundreds or thousands of mentions on social sites. The whitepaper can also be incredibly versatil...
February 8, 2017 READ MORE
"Vigorous writing is concise." -William Strunk Jr. The writing tips resource section covers an abundant amount of information on clear and concise writing, but this "cheat sheet" proves useful when you need an answer quickly. The following guidelines serve as a concise-writing overview. Print out our printer friendly version to keep on your desk or carry in your b...
September 10, 2013 READ MORE