Infographics are visual representations of quantitative and qualitative data and other types of information. Infographics provide clear and easy-to-understand formats that enhance an audience’s ability to grasp patterns and trends in a topic. Infographics are highly visual. As such, they contain minimal text. Mainly, images are attached to numerical data to facilitate...
February 26, 2021 READ MORE
8 Reasons Why You Really Do Need a Business Blog
In this day and age, people spend a lot of time online reading blogs. After all, they are an excellent source of entertainment and information. Some make you laugh, while others help you understand complex concepts or even products. Following the blogs of your favorite businesses keeps you in the loop and makes you feel like you're a part of its inner circle. You k...
February 9, 2021 READ MORE
Content marketing is a marketing approach that’s focused on delivering valuable and relevant content to a target audience. It aims to consistently attract followers by engaging them with content that addresses their particular needs. Brands use content marketing to generate leads and improve profitability by converting more leads into sales. While traditional mark...
January 30, 2021 READ MORE
Copywriter Q&A: Diving into Company Blog Campaigns with Melanie Green
The Writers For Hire (TWFH) team member Melanie Green has more than 15 years of writing experience and specializes in digital marketing content. With TWFH, Melanie is the go-to expert on blog campaigns for businesses. For this installment of Copywriter Q&A, we asked Melanie for her insights on the best practices for launching an effective blog campaign. TWFH: W...
January 1, 2021 READ MORE
Content Audits: Why Your Site Needs One and How it’s Done
You’ve worked tirelessly on creating the perfect website for your business and have even added some great content to beef up your blog section. So, how do you know if your site is performing well? That’s where the content audit comes into play. A content audit is the process of going through all the content on your website and analyzing it to better understand ...
December 29, 2020 READ MORE