Generating Buzz About Your Nonfiction Book
What’s on your list of dreams you want to fulfill and goals you want to achieve in your lifetime? Is writing a book on the top of your bucket list? Maybe you aspire to write about your life experiences, a topic that interests you, or something you’re knowledgeable about. While that's all fine and good, how are you going to distinguish your book from the mil...
December 8, 2020 READ MORE
What’s All the Buzz About? Public Relations 101
If you’re not a public relations (PR) or communications professional, chances are you likely clump PR in together with advertising, marketing, and event planning, thinking they are the same. And it’s OK if you do. A lot of people make this common mistake. What exactly is PR anyway? A critical element of your marketing mix, PR involves persuading an audience to ta...
November 6, 2020 READ MORE
The Writers Behind Your Fortune Cookie Aphorism
It may come as a surprise to you that fortune cookies are not actually a Chinese invention. While their true origins are widely debated, it is a common belief that the first fortune cookies appeared in California sometime in the late 1800s to early 1900s. The real question is, though, who is behind the messages on those tiny pieces of paper hidden inside of the cook...
October 9, 2020 READ MORE
Keys to Small Business Marketing
Kimberly Smith, University of Houston Small Business Development CenterEach year, about 400,000 new small businesses open their doors to the economic landscape in their communities. But according to www.bloomberg.com, a whopping 80 percent of these new ventures will fail within the first 18 months. What’s the difference between one energetic, inspired entrepreneur with a...
March 18, 2020 READ MORE
Copywriter Q&A: Carissa Lamkahouan on the Art of the Pitch
Carissa Lamkahouan has two decades of professional writing experience and has been published in a wide range of newspapers, magazines, and online publications. At The Writers For Hire (TWFH), Carissa is our in-house authority for all things journalism. In this installment of our Copywriter Q&A series, we talked about the process of pitching an article. Carissa’s ...
June 7, 2019 READ MORE