The Four Most Common Mistakes in Whitepapers
Producing successful whitepapers takes a combination of skill and creativity. It requires a practical approach that can help writers get their message out there and, in turn, provide readers with the information they seek. However, there are cases in which a whitepaper fails to deliver. When a paper fails, writers may be left wondering what went wrong. In this articl...
April 30, 2021 READ MORE
How to Conduct Research for a Successful Whitepaper
In business, whitepapers provide companies and professionals with the opportunity to communicate knowledge and share information. To make a whitepaper truly valuable, the information contained in it must reflect careful and diligent research, which then serves as the backbone of the whitepaper’s content. After all, a whitepaper is worthless if the information con...
March 2, 2021 READ MORE
Must-Have Components of an Effective White Paper
“White Paper” or “Whitepaper” Research shows that the term “whitepaper” originated with the British government and was a more concise version of an in-depth “blue book.” Both terms were derived from the color of the document's cover. The terms “white paper” and “whitepaper” are interchangeable. Whitepapers are typically longer and more in-depth t...
February 23, 2021 READ MORE
A whitepaper is a written document that provides information on a specific topic. Companies and organizations use them to raise awareness of a particular topic or provide information on how their products or services can solve a problem. Whitepapers are authoritative, persuasive, and often highly detailed. They can be highly technical or use plain language, depending o...
February 19, 2021 READ MORE
When It Comes to MMbbl vs. Mbbl, You Can’t Be Too Careful
Fun fact! MMbbl and Mbbl can mean the same thing. Our writing team was recently working on a whitepaper and needed to pull some statistics about oil production volume. We noticed that, in some of the sources we used, “Mbbl” was used to represent thousands of barrels. In others, “Mbbl” referred to millions of barrels. In still others, millions of barrels was w...
August 27, 2018 READ MORE