Top Reasons Why an Editorial Calendar Is Crucial for an Effective Content Campaign
Effective planning can mean the difference between achieving goals and missing the mark. And when it comes to content campaigns, planning is everything. In this article, we will explore the use of an editorial calendar as part of an effective content campaign. Specifically, we will discuss five reasons why an editorial calendar is crucial for a successful content campai...
November 1, 2022 READ MORE
6 Essential Elements of a Killer Marketing Campaign
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” — Joe Chernov Making your customers feel smart is much easier than you think. In fact, you can make them feel like geniuses. Author and entrepreneur Allen Gannett once remarked, “Creating marketing that works should not be rocket science.” Indeed, creating awesome ...
September 20, 2022 READ MORE
How to Manage and Organize Content for Blog Campaigns
Launching a blog campaign is an effective way to grow your business’ influence online. By posting regularly, it allows you to provide value for your customers by educating them on specific topics. More than that, it establishes you as an expert in your field, which can draw more attention from potential customers or clients. Indeed, blogging has proven to be a very ef...
June 4, 2021 READ MORE
Do I Need Permission to Use a Logo in my Blog?
You’re writing an article about your favorite cereal – the origin of the flake shape, the ingeniousness of the ingredients, the history of the brand name – and to fancy up the copy, you decide to include the company’s logo. But then, you wonder: Is this permitted? Are Logos Copyright-Protected? The answer isn’t cut-and-dried: Some are; some aren’t. Som...
May 18, 2021 READ MORE
Copywriter Q&A: Diving into Company Blog Campaigns with Melanie Green
The Writers For Hire (TWFH) team member Melanie Green has more than 15 years of writing experience and specializes in digital marketing content. With TWFH, Melanie is the go-to expert on blog campaigns for businesses. For this installment of Copywriter Q&A, we asked Melanie for her insights on the best practices for launching an effective blog campaign. TWFH: W...
January 1, 2021 READ MORE