
Tag: social media marketing

How to Incorporate a Blog into Your Content Marketing Campaign
To blog or not to blog? That is the question businesses often ask themselves. The answer to that question depends on the purpose of the blog. For ordinary individuals, a blog is a means of communicating their ideas to the world. But for businesses, a blog can be a powerful weapon in their content marketing arsenal. In this article, we will explore how blogs can becom...
May 3, 2024 READ MORE
How to Humanize Your Brand Through Social Media
Sometime around the close of the 20th century and the dawn of the 21st (but prior to the advent of Web 2.0), many companies began implementing a relatively new technology: complex phone systems. The idea was that customers could help themselves to the information they sought by navigating tele-menus from their touch-tone phones. Almost every major corporation and eve...
March 18, 2022 READ MORE
How to Incorporate a Blog into Your Content Marketing Campaign
To blog or not to blog? That is the question businesses often ask themselves. The answer to that question depends on the purpose of the blog. For ordinary individuals, a blog is a means of communicating their ideas to the world. But for businesses, a blog can be a powerful weapon in their content marketing arsenal. In this article, we will explore how blogs can becom...
September 3, 2021 READ MORE
Infographics are visual representations of quantitative and qualitative data and other types of information. Infographics provide clear and easy-to-understand formats that enhance an audience’s ability to grasp patterns and trends in a topic. Infographics are highly visual. As such, they contain minimal text. Mainly, images are attached to numerical data to facilitate...
February 26, 2021 READ MORE
Coronavirus Response: How and Why to Ramp Up Your Blog Content Quickly
As more and more Americans self-quarantine or are asked to work from home, online activity is skyrocketing. In fact, from January 29 to April 8, usage rates rose 105 percent (from 22.6 million people to 46.2 million people in the U.S. using the internet during peak hours). While the circumstances aren’t ideal, most business owners are asking themselves how they ...
April 17, 2020 READ MORE
Marketing Buzzwords Demystified
If you have turned on the TV or engaged in social media over the past decade, you have almost certainly heard the buzz about buzzwords. They are everywhere. From politicians to celebrities to company CEOs, it seems that everyone is using buzzwords. But, what exactly are buzzwords? And what are they used for? Let’s start with a basic definition. According to the Merria...
October 31, 2019 READ MORE
How to Write Business Emails that Sound Friendly
In today’s technologically advancing world, email has become the official choice for communication within businesses. The lack of face-to-face communication can cause a lot of issues and misunderstandings, though. Because of this, it is important that business emails convey a clear message, elicit the desired response, and, above all, not offend in any way. But ho...
August 22, 2019 READ MORE
The Dos and Don’ts of Email Greetings
In this day and age, it is not unusual to communicate with a client almost entirely by email. Emails are a quick and easy way to relay messages and keep track of important information. Figuring out how to start an email (especially when you are sending it to someone you don’t know very well) can be a bit of a challenge, though. You don’t want to come off as too i...
June 27, 2019 READ MORE
Copywriter Q&A: Getting Social With Dana Robinson
Our resident social media guru Dana Robinson has provided businesses with blog and social media content for nearly a decade. Her career -- much like a social campaign or Instagram account -- grew organically, starting with newsletter and blog and social content for a single nonprofit client. Today, she manages blogs and social media campaigns for a variety of businesses. ...
February 18, 2019 READ MORE
How Email Marketing Can Improve Your Business
In today’s business world, online competition is fierce! Between Facebook, Twitter, and Instagram, it seems nearly impossible to keep up. Yet, some businesses seem to be thriving in the world of social media. So, what’s their secret? According to this interesting article from Hostgator, if you’re going to have any chance of getting and keeping your audience’s att...
December 17, 2018 READ MORE
What’s Different – and What’s the Same – in Today’s Job Search Game
You haven't looked in a job for 10 years. But for a variety of reasons, you’ve decided to get back into the job search game… and you’re noticing that things have changed. From LinkedIn profiles to targeted keywords, resume writing is a whole new ballgame – and a confusing one, at that. Our internet-centric world has made job searching trickier than in the past. S...
September 3, 2018 READ MORE
Gone are the days when a customer walked away from a less-than-stellar dining, shopping, or service-related experience with head held low and disappointment weighing heavy on her shoulders. Now, an unhappy customer can spread word of a business blunder in the blink of an eye by posting a bad review on Yelp, a scathing video testimonial on YouTube, or an unflattering post ...
December 5, 2017 READ MORE
Interview: Why Most Web Copy Fails
One of the most important things your business web copy should do is show potential customers, from the beginning, why it's in their best interests to select your products or services. Some business web sites accomplish that spectacularly, and some, well, don't. During her latest radio interview on The Price of Business, Wintress Odom, owner of The Writers For Hire,...
April 4, 2017 READ MORE
The Secret to Producing Successful Blog Posts
Thank you to Michelle Rebecca for this guest post. Just about anybody can be a blogger, but it takes a certain set of skills, knowledge, and experience to consistently write popular posts. When it comes to creating content for an online audience, you can be the best writer in the world and have little impact unless you know the tricks to the trade. If you are just establ...
December 26, 2016 READ MORE
Social Selling Her Way to $250,000
It’s often said, “If you’re not online, then you essentially don’t exist.” According to a recent survey by Enquiro, 85.3 percent of buyers use the Internet before making a purchasing decision, and 77.7 percent of buyers say their research starts with Google. With the ever-growing population of businesses online, more specifically on social media, it can be hard t...
April 21, 2016 READ MORE
Six Tips for Repurposing Your Copy
By Tom Schek Creating a steady stream of informative, engaging materials to fuel a content marketing program takes a great deal of time and effort. However, you can get more out of that resource investment by repurposing content. Some observers might consider that “cheating,” and if you simply swap out a few words or rewrite a few sentences and call the p...
September 25, 2015 READ MORE
Converting your Facebook Pages into Sales
Anyone can take a Facebook page and pay for likes with ads. You can run a coupon and drive a few sales, or make a few interesting posts asking for feedback and get responses. The trick is figuring out how to actually use your Facebook page to drive sales without having to do any work, being able to measure them and also provide value to keep people interested. Here is a q...
January 9, 2013 READ MORE
Software That Helps Small Biz Owners Use Social Media To Stay Connected With Clients
Created by Sean and Wintress Odom, Socialot is web-based software built specifically for small-business owners who are struggling to efficiently use social media to engage their customers. Sean Odom notes, "You don't have to be a social media marketing guru to use it. You don't even need a marketing department. All you need is a computer and an Internet connection." The ...
July 19, 2012 READ MORE
Check Out Socialot: The New Social Media Marketing Software for Small Business
After years of trying to get into the groove of social media marketing, I decided to try a different tactic: I gave up. Well, not exactly. But I did get frustrated and decide that there had to be a better way to keep up with social media efforts. My husband and I started brainstorming ways to streamline our social media marketing. Enter Socialot -- our solution for small b...
December 12, 2011 READ MORE
How To Write Copy That Sells & Engages Customers #1
Web writing is a particular kind of beast unlike other types of copywriting – you didn’t learn how to write for the Web in school, and you won’t learn how to do it without some solid groundwork first. It actually takes a lot of skill to write good Web copy: it needs to be clear, concise, engaging, persuasive, and informative all at the same time. It also...
August 30, 2010 READ MORE
More Cool Social Media Marketing Stuff
So Redbox may not be the first company to bribe their customer base into fanning their Facebook page. And they definitely won't be last. But hey, it works. I'm going to get my free movie tonight....
June 15, 2010 READ MORE
Twitter has apparently been down since about 04:53:18 US Eastern Time, and it's amazing how riled people can get about a FREE service being down. Some people are calling their service providers to make sure that Twitter hasn't been inadvertently blocked! Hey, I love Twitter, but I'm not ready to deal with an hour on tech support with my Internet provider, until I'm sure i...
October 18, 2009 READ MORE
Astroturfing: The Icky Side of Social Media Marketing
It’s disingenuous. It’s dishonest. And, it’s everywhere. It’s called “astroturfing”. Chances are, you’ve been exposed to it. And, if the folks behind it have done their jobs right, the chances are pretty good that you didn’t even know it. Social media is powerful stuff. In its most basic form, it’s the high-tech equivalent of your best friend recommendi...
September 11, 2009 READ MORE
So, we all know that social media is here to stay. Chances are, your company has a blog, a LinkedIn profile, and at least one employee whose day-to-day responsibilities include tweeting. It wasn’t long ago that companies that leveraged Twitter and the like were viewed as cutting-edge. But today, social media marketing is a given. Now, it’s all about how you use social...
August 24, 2009 READ MORE
Become a Pitchman: Marketing the Billy Mays Way
You’re all aware of the mega success that the Pitchmen star and TV sales guru Billy Mays achieved in his lifetime. I recently came across a post from Big Wave Blog that analyzes exactly how Billy Mays was able to get people to buy his products over and over and over again. Marketing Lessons From Billy Mays: How to Be Your Own Pitchman explores the three secrets that Bil...
August 4, 2009 READ MORE
Why Businesses Should Use Myspace
Principles that have traditionally been used for search engine optimization are now being applied to a new wave of internet marketing techniques – social media optimization, or SMO. That’s using things like Myspace, LinkedIn, Twitter, and Facebook. But aren’t networks like Myspace only for the Generation Nexters? The typical Myspace encompasses a broad demographic, ...
July 22, 2008 READ MORE
How to measure the results of your SMM campaign.
With all the push for businesses to invest in and create social media marketing campaigns, more and more companies are jumping on the bandwagon. And this is definitely a good thing. But there is a common misconception that a social media marketing campaign can yield highly scalable results in a short period of time. Yet this is something that needs major clarification. Th...
July 14, 2008 READ MORE
Continuing my theme from a previous post about professional blogs, I want to talk a little bit about using your blog as a networking tool. So you’ve started your blog – now what? Learning how to navigate through the blogosphere is essential to building a solid readership and increasing your web visibility. First, enroll in a blog search engine. These search engines ar...
May 5, 2008 READ MORE