How to Humanize Your Brand Through Social Media
Sometime around the close of the 20th century and the dawn of the 21st (but prior to the advent of Web 2.0), many companies began implementing a relatively new technology: complex phone systems. The idea was that customers could help themselves to the information they sought by navigating tele-menus from their touch-tone phones. Almost every major corporation and eve...
March 18, 2022 READ MORE
How to Incorporate a Blog into Your Content Marketing Campaign
To blog or not to blog? That is the question businesses often ask themselves. The answer to that question depends on the purpose of the blog. For ordinary individuals, a blog is a means of communicating their ideas to the world. But for businesses, a blog can be a powerful weapon in their content marketing arsenal. In this article, we will explore how blogs can becom...
September 3, 2021 READ MORE
Infographics are visual representations of quantitative and qualitative data and other types of information. Infographics provide clear and easy-to-understand formats that enhance an audience’s ability to grasp patterns and trends in a topic. Infographics are highly visual. As such, they contain minimal text. Mainly, images are attached to numerical data to facilitate...
February 26, 2021 READ MORE
Coronavirus Response: How and Why to Ramp Up Your Blog Content Quickly
As more and more Americans self-quarantine or are asked to work from home, online activity is skyrocketing. In fact, from January 29 to April 8, usage rates rose 105 percent (from 22.6 million people to 46.2 million people in the U.S. using the internet during peak hours). While the circumstances aren’t ideal, most business owners are asking themselves how they ...
April 17, 2020 READ MORE
Marketing Buzzwords Demystified
If you have turned on the TV or engaged in social media over the past decade, you have almost certainly heard the buzz about buzzwords. They are everywhere. From politicians to celebrities to company CEOs, it seems that everyone is using buzzwords. But, what exactly are buzzwords? And what are they used for? Let’s start with a basic definition. According to the Merria...
October 31, 2019 READ MORE