Keys to Small Business Marketing
Kimberly Smith, University of Houston Small Business Development CenterEach year, about 400,000 new small businesses open their doors to the economic landscape in their communities. But according to www.bloomberg.com, a whopping 80 percent of these new ventures will fail within the first 18 months. What’s the difference between one energetic, inspired entrepreneur with a...
March 18, 2020 READ MORE
Don’t Let a Crisis Freeze Your Business-Blue Bell’s 2015 recall is a lesson in crisis management
When it comes to customer loyalty and crisis response, communication is key. And a little planning can go a long way toward repairing the damage. Blue Bell is a great example of how a company can bounce back from a potentially reputation-damaging event. For ice cream connoisseurs living in Texas, Oklahoma, Colorado, and a few surrounding states, Blue Bell isn’t just a...
December 19, 2017 READ MORE
Everything You Wanted To Know About Wikipedia, Part 1
Everything You Always Wanted To Know About Wikipedia (...and probably some stuff you never thought to ask), Part 1 Wikipedia has become a standard, go-to resource for all kinds of facts: Want to know everything there is to know about the giant squid? Need a list of every Nobel Prize winner, organized by country? Interested in the history of Microsoft? Ever wondered about t...
August 25, 2015 READ MORE
Everything About Wikipedia, Part 4: Neutrality
Now that we’ve discussed notability and sources, it’s time to take a look at another major component of Wikipedia policy: neutrality. You probably know what neutrality means: Basically, a neutral point of view is one that doesn’t promote a particular opinion or take a side on a controversial issue. An article written in a neutral point of view will give equal voice ...
November 12, 2014 READ MORE
Stop Brandjacking: Help with Online Brand & Identity Management
Part of protecting your brand, your business, and even your personal online reputation is making sure that others don’t claim your name or try to impersonate you. So here’s a hint: sign up your name, brand, and business on every social media site – even if you don’t use it, even if you don’t have plans to ever use it. Here’s the point: Until you claim yo...
November 22, 2010 READ MORE