Tag: Public Outreach
The only problem?
You don’t have enough staff to write everything required to bring your campaign to life and effect real change.
This is where we come in. We have the knowledge, resources, and bandwidth to take on large, complex policy and public outreach campaign projects, and we can deliver any volume of copy at almost any deadline. Whether you urgently need to develop a reputation management campaign, draft correspondence to Congress, educate the public about your platform, or handle an immediate crisis communication situation, we can quickly step in and create all your relevant content.
Our Process
We work in close collaboration with our clients from start to finish, becoming a seamless extension of your PR or communications department.
- Developing your outreach plan. We can help you develop and draft your outreach plan — including the steps, resources, timeframes, desired outcomes, and success metrics — and ensure you have a detailed record of activities and accomplishments as your campaign progresses.
- Defining your target audience. Knowing who you’re trying to reach is central to effective, relatable messaging. We look at demographics, interests, values, and concerns to help us tailor communications that resonate with your audience.
- Developing key messages. With your campaign goals in mind, we create content that is simple, concise, easy to understand, and, when needed, delivers an emotional punch. Your audience will quickly grasp the benefits of your cause or platform and how it will make a difference in their lives (or the lives of their constituents).
- Testing your messages. We measure effectiveness by testing messages on a small group representing your target audience. Their feedback is the basis for redirection and fine-tuning before your campaign launches.
- Ensuring consistency across communications channels. We tailor your messages according to the channels you’ll use while ensuring consistency throughout the campaign.
When you work with The Writers For Hire, you get a team of dedicated writers who know that no two outreach campaigns are alike and should be as unique as the audiences they were created for.
We can help you achieve your goals by providing:
- Press releases
- Social media content
- Door-to-door leaflets
- Earned Media
- Brochures
- Infographic content
- Fact sheets
- Reports
- Whitepapers
- Content for webinars and podcasts
- Op-Eds
- Articles
- Ghostwritten books
- Any other bespoke content
Would you like to know more about how we can work together? Give us a call. Together we’ll forge the kind of outreach campaigns that drive real and meaningful change.
What’s All the Buzz About? Public Relations 101
If you’re not a public relations (PR) or communications professional, chances are you likely clump PR in together with advertising, marketing, and event planning, thinking they are the same. And it’s OK if you do. A lot of people make this common mistake. What exactly is PR anyway? A critical element of your marketing mix, PR involves persuading an audience to ta...
November 6, 2020 READ MORE
Imagine yourself in the following situation: You’re the chief engineer of an up-and-coming technology company, and you’ve just led the launch of a ground-breaking systems control software package. You’re excited. You know your new product can meet a wider range of needs for industrial operators than competing solutions. You’ve published a detailed press release, an...
February 4, 2019 READ MORE
Don’t Let a Crisis Freeze Your Business-Blue Bell’s 2015 recall is a lesson in crisis management
When it comes to customer loyalty and crisis response, communication is key. And a little planning can go a long way toward repairing the damage. Blue Bell is a great example of how a company can bounce back from a potentially reputation-damaging event. For ice cream connoisseurs living in Texas, Oklahoma, Colorado, and a few surrounding states, Blue Bell isn’t just a...
December 19, 2017 READ MORE
Inventor Magazine
Social Media and Today’s Hospitals
By Michelle Perron When Facebook logged its first likes in 2004, no one was predicting that social networking would become a tool in the practice of medicine. Yet it has. From the revered Mayo Clinic to little-known regional specialty centers, the health care industry is finding that social media helps attract new appointments, generate revenue, and build relationships. ...
February 21, 2017 READ MORE
By Jenny Higgons Companies and individuals often wonder how to get press coverage in magazines, newspapers, and other media outlets. I’ve spent many years on both sides of that fence — as a freelance writer, and as a writer and editor at both national and regional magazines and a major daily newspaper. Here’s a primer. It all starts with “the pitch” to an edito...
January 6, 2017 READ MORE
Doctors: Take These Words to Heart
By Victoria Cayce Linda was feeling bad. Really bad. She had been overly tired for a week, but since her kids had just gotten over a bug they picked up at school she assumed that the nausea and fatigue were related and went back to plowing through her busy day. Then her upper back began to ache. The dull pain in her chest was making it hard to breathe and she was sweati...
September 25, 2015 READ MORE
Having to choose between that and which is one of those tricky little grammar rules that used to trip me up constantly as I wrote. To spare you the same aggravation, I'm sharing the words' definitive usage guidelines: 1. That That is used solely in restrictive clauses, meaning it introduces specific, essential information in a sentence. As a general rule of thumb, ...
April 25, 2008 READ MORE
