NAVIGATING A SUCCESSFUL PROPOSAL PROCESS: PART 2 OF 3
We’re Going Forward. What Next? The Go/No-Go meeting was held, and the decision’s been made: Your company is going forward with the proposal. Now the ball is back in your court. You’ve managed a proposal team before, but the contract was simple and called for far fewer resources. This one will require input from several divisions, and somehow, they all need to coor...
November 21, 2017 READ MORE
Are You Writing for You or Writing for Them?
A Tip on How to Balance Good Writing with Good Customer Service I had spiders in my garage. Lots of them. Probably hundreds, to be honest. But they were just in my garage — they hadn’t infiltrated my home. Yet. In fact, I hadn’t seen a single spider in the living room, the bedroom, or the bathrooms, and I kept trying to tell that to the lady on the other end of the...
November 13, 2017 READ MORE
NAVIGATING A SUCCESSFUL PROPOSAL PROCESS: PART 1 OF 3
To Bid or Not to Bid You’ve just received a Request for Proposal (RFP). You’re elated. It’s a sizable contract; capturing the contract and the customer’s repeat business would be an enormous leap forward for your company. Then you begin to look at the RFP. It’s a 100-page document full of jargon, legalese, and pages upon pages of requirements you may never have ...
September 14, 2017 READ MORE
Why Content Marketing Fails in Information Technology (and how to fix it)
As the world moves toward an increasingly digital existence, the IT industry has been growing more than ever. With that growth comes a need for IT companies to stand out from the pack and establish themselves as leaders in their field. Content marketing — which is a form of self-promotion that uses web content such as blog posts, emails, white papers to help companies b...
August 3, 2017 READ MORE
New to proposal writing? It helps to learn the language. If you’re new to the world of proposals, it’s all too easy to get lost in a sea of acronyms, industry jargon, formatting rules, and submission guidelines. What’s the difference between an RFI and an RFP? How do you respond to an RFQ? What is a SOW? Is your company a WOSM or an SDVO? When do you send an LOI? ...
June 22, 2017 READ MORE